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Mindset Program by Martell Coaching

Introduction

The Mindset Program by Martell Coaching is Dan Martell's private mindset training system built for entrepreneurs and business owners who are ready to get out of their own way, crush their goals, and unlock the identity required for their next level of growth. Created by Dan Martell — WSJ bestselling author, 5x SaaS founder with three exits, and founder of SaaS Academy (the world's #1 coaching program for B2B SaaS founders) — this program combines a 5-part foundational course, weekly mindset video lessons, and an extensive vault of recorded live coaching calls covering everything from goal setting and antifragility to manifestation and deep focus mastery. The original program is valued at ~~$600~~.

Here's Everything You'll Receive

Course Stats (from Content Report):

76 video lessons | 0 downloadable PDFs | 29h 29m 47s of video content | 23.07 GB total

✅ Achievement Roadmap System (5-Part Foundation Course): The core foundation of the program — 5 structured video lessons teaching Dan's proprietary framework for goal setting, accountability, and full-spectrum thinking. Includes the goal-setting tactic Dan learned in rehab, growth stacking methods, and the mindset shift required to guarantee forward momentum.

✅ Weekly Mindset Video Lessons Library: An extensive library of recorded standalone lessons (each 10–25 minutes) published weekly inside Dan's private community. Topics range from “Antifragility” and “Clean Up the Past” to “Sensory Acuity” and “Choosing Your Enemies” — every session delivers one principle and one concrete action item.

✅ Recorded Live Mindset Calls (12 Sessions): Full recordings of Dan's live group mindset coaching calls, spanning May through November 2025. Each session runs approximately 55–65 minutes and covers real-time Q&A, breakthrough coaching, and mindset deep-dives with entrepreneurs inside the program.

✅ Mindset Audio Vault Bonus (150+ Recordings, $499 value): Three years' worth of weekly mindset audio recordings from Dan's private community, compiled into an exclusive podcast-style bundle. Formatted for on-the-go listening while working out, commuting, or walking.

> Note: This download includes all recorded video lessons, the Achievement Roadmap System foundation course, live mindset call recordings, and the audio vault bonus. The online community platform, weekly reflections template, book study resources, and direct interaction with Dan Martell are available exclusively through the official program at martellmethod.com.

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What You Will Master in Mindset Program by Martell Coaching

✅ Apply Dan's Achievement Roadmap System — the 5-step goal-setting framework he built from a rehab technique that creates guaranteed accountability and forward momentum

✅ Develop antifragility — the ability to grow stronger from setbacks, volatility, and unexpected challenges instead of being derailed by them

✅ Use “Full Spectrum” thinking to amplify decisions, remove blind spots, and see the growth opportunities hidden in your current constraints

✅ Identify and dissolve the limiting beliefs and identity patterns that are keeping your revenue and confidence stuck at the same level year after year

✅ Master deep focus and time management so that high-value work gets done consistently, regardless of how full your calendar is

✅ Reprogram your self-talk with the “punch yourself in the thought” and CSI mind-reprogramming techniques to interrupt sabotaging mental loops on the spot

✅ Build long-term discipline that survives motivation dips, plateaus, and the natural chaos of running a business

✅ Create your Pre-Loaded Year — a structured approach to designing the calendar and identity infrastructure for your next 12 months before the year even starts

✅ Apply sensory acuity — the perceptual framework Dan paid $350K to learn — that lets you read situations, people, and opportunities at a higher level than your current competition

✅ Understand the neuroscience behind manifestation and separate the science-backed principles from the mystical noise, so you can use them deliberately

✅ Build a core crew and use the Five Question Friend Filter to ruthlessly elevate your closest relationships and remove the people slowing your growth

✅ Transform your relationship with failure — from threat to data — using “fail forward” and “allow yourself to fail” frameworks that remove the fear holding back your biggest decisions

Who Is This Course For?

• The Stalled Founder — Your business has stopped growing despite more hours, more effort, and more strategy. You've read the books and tried the tactics but something internal keeps pulling you back to the same ceiling. This program targets the identity and belief structure that tactical advice never reaches.

• The Overworked Business Owner with No Time Freedom — You have a full calendar, clients, and revenue — but you feel trapped, burned out, and unable to scale because everything runs through you. Dan's mindset frameworks on delegation, letting go, and the Why/Who shift give you the internal permission to actually buy back your time.

• The Entrepreneur Stuck in 9-to-5 Mode — You're building something on the side or just starting out, but fear, procrastination, and doubt are slowing your launch. This program dismantles those patterns week by week with short, actionable lessons designed for momentum.

• The High Achiever Hitting a Plateau — You've had wins, but growth has stalled and you're not sure if it's strategy or mindset. The “Breaking Through a Plateau” and “Transforming Challenges into Opportunities” content directly addresses the identity ceiling that appears at every new income or impact level.

• The Ambitious Person Building Against the Odds — You're attempting something your family and peers have never done. The isolation, doubt from others, and lack of models for what's possible are your biggest obstacles — not skill. Dan's personal story (from jail at 17 to a $100M empire) and the content on “creating space from friends and family” speak directly to this.

• The Visionary Who Can't Get Out of Planning Mode — You plan, outline, and prepare — but launching keeps getting delayed. The “procrastination isn't laziness” framework and goal stacking system break the cycle by addressing the root cause: unresolved fear, not lack of information.

A Lesson-by-Lesson Breakdown of the Curriculum

The Mindset Program by Martell Coaching contains 76 recorded video lessons across two categories: a structured 5-part foundation system and an ongoing library of standalone mindset lessons and live coaching calls.

The Achievement Roadmap System (5-Part Foundation Course)

The foundational module of the program — Dan's complete framework for designing the business and life you want, then building the internal systems to get there. This is the starting point for all new members and the scaffolding on which every other lesson builds.

• Lesson 1: Introduction to Achievement Roadmap System
• Lesson 2: Achievement Roadmap — Step 1
• Lesson 3: Achievement Roadmap — Step 2
• Lesson 4: Achievement Roadmap — Step 3
• Lesson 5: Achievement Roadmap — Step 4
• Lesson 6: Achievement Roadmap — Step 5

Core Mindset Lesson Library

An extensive library of standalone recorded sessions — each delivering one principle and one action item — covering every dimension of entrepreneurial mindset: identity, relationships, energy, discipline, manifestation, and performance psychology.

• 4 C's of Miracles
• 4 Questions to Guide Your Mindset
• 5 Days in the Woods, No Devices
• Allow Yourself to Fail
• Antifragility
• Become the Person
• Bring Me Winners
• Build Your Imagination Muscle
• Choosing Your Enemies
• Clean Up the Past
• Comparison Is the Thief of Joy
• Courage Is the Way
• Creating Space from Friends, Family & Mentors
• CSI to Reprogram Your Mind
• Dealing with Pissed Off People
• Dealing with the Cloud
• Deep Focus Mastery — Time Management
• Desire — Vision Board
• Do Hard Things
• Don't Let a Deficit Become a Liability
• Fail Forward
• Goal Setting from Inspiration Not Desperation
• Long-Term Discipline
• Manifesting Anything — Essence, Fears and Inspirations
• Manifesting: Neuroscience vs. Mysticism
• Move from the How/What to the Why/Who
• Obsession Required
• Only Relationships Can Make You Rich
• Pre-Loaded Year
• Procrastination Isn't Laziness
• Programming Your Mind
• Public Declaration
• Punch Yourself in the Thought
• Quit Lying to Yourself
• Radical Acceptance
• Resetting Your Energy to Attract
• Sensory Acuity (Cost Me $350K to Learn This)
• The Art of Letting Go
• The Dualities
• The Five Question Friend Filter
• The Jealousy Gap
• The Power of Believing in Others
• The Power of Purpose
• The Principles of Creation
• Thought Particles for Manifesting
• Transforming Challenges into Opportunities for Growth
• Using Dualities to Achieve Your Dreams
• Vibe Attracts Your Tribe
• Vision Is the Fuel
• Words of a Winner
• You Need to Give to Get
• Your Core Crew
• Your Soul Is Like an Acorn
• Breaking Through a Plateau (July 7, 2025)

Live Mindset Calls — Recorded Group Coaching Sessions (12 Sessions)

Full recordings of Dan's live group mindset coaching calls held inside the private community from May through November 2025. Each session runs approximately 55–65 minutes and includes real-time coaching, audience Q&A, and live application of the weekly principle.

• Live Mindset Call — May 20th, 2025
• Live Mindset Call — June 3rd, 2025
• Live Mindset Call — June 17th, 2025
• Live Mindset Call — July 1st, 2025
• Live Mindset Call — July 15th, 2025
• Live Mindset Call — August 1st, 2025
• Live Mindset Call — August 26th, 2025
• Live Mindset Call — September 9th, 2025
• Live Mindset Call — September 24th, 2025
• Live Mindset Call — October 8th, 2025
• Live Mindset Call — October 22nd, 2025
• Live Mindset Call — November 19th, 2025

Bonus: First 5 AI Automation Systems for Your Business

A recorded coaching call from Dan's AI Profit Boardroom community covering the first five AI automation systems every business owner should implement — a standalone session included in this download.

Included Bonus Materials to Accelerate Your Results

✅ Mindset Audio Vault — 150+ Recordings ($499 value) — Three years' worth of weekly mindset audio recordings from Dan Martell's private community, compiled into a podcast-style bundle. Covers hundreds of principles across leadership, identity, relationships, discipline, and peak performance. Designed for on-the-go learning during workouts, commutes, or walks — so the mindset training compounds even when you're not sitting at a screen.

✅ First 5 AI Automation Systems for Your Business — A recorded coaching session from Dan's AI Profit Boardroom covering the practical first steps to automating your business with AI tools. A standalone bonus included in this download.

About Your Instructor: Dan Martell

Dan Martell's path to becoming the world's most-followed entrepreneurial mindset coach did not begin in a boardroom. At 17, he was in jail. By his early twenties, he had launched two failed tech companies. What transformed his trajectory was not a better strategy — it was a complete rewiring of his identity and belief system, the exact process he now teaches inside the Mindset Program.

Today, Martell is a WSJ bestselling author (Buy Back Your Time), the founder and CEO of SaaS Academy (recognized as the world's #1 coaching program for B2B SaaS founders), and one of the most influential entrepreneurial voices online. His personal brand spans 2.2M YouTube subscribers, 2.1M Instagram followers, and 1.5M TikTok followers — with content strategies that have generated over $24M in direct revenue from content alone.

Key Credentials & Accomplishments:

✅ 5x SaaS founder with 3 successful exits — including Spheric Technologies (acquired 2008) and Clarity.fm (acquired 2015)

✅ Founder & CEO of SaaS Academy — coached 1,000+ B2B SaaS founders; students average 209% MRR growth within 6 months of joining

✅ WSJ Bestselling Author — Buy Back Your Time (published by Portfolio/Penguin), a definitive framework for time freedom and delegation

✅ Named Canada's Top Angel Investor in 2012 — has invested in 50+ startups including Intercom, Udemy, Unbounce, Hootsuite, and GetAround

✅ Ernst & Young Entrepreneur of the Year award recipient

✅ Forbes recognition — named one of the “Top 10 Business People to Follow on Social Media”

✅ Featured at events by Tony Robbins and John Maxwell — recognized on the largest stages in entrepreneurship and personal development

✅ Host of The Martell Method podcast — a weekly entrepreneurship podcast with hundreds of episodes, also hosts Escape Velocity for SaaS founders

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What Problems Does Mindset Program by Martell Coaching Solve?

“I work hard every day but my business has been stuck at the same revenue for two years” — The Achievement Roadmap System and the identity-shift lessons (particularly “Become the Person,” “Obsession Required,” and “Move from the How/What to the Why/Who”) directly address the internal ceiling that prevents growth despite external effort. Dan teaches that revenue stalls are almost always identity problems, not strategy problems.

“I know what I need to do but I can't make myself do it consistently” — The “Procrastination Isn't Laziness,” “Long-Term Discipline,” and “CSI to Reprogram Your Mind” sessions attack the root causes of chronic inaction: unresolved fear, misaligned identity, and poorly structured accountability. Dan's growth stacking method replaces willpower-based goals with behavior-stacked systems that run on autopilot.

“I've built some success but now I feel isolated — my old friends don't understand my ambitions” — “Creating Space from Friends, Family & Mentors,” “The Five Question Friend Filter,” “Your Core Crew,” and “Vibe Attracts Your Tribe” give entrepreneurs a practical, compassionate framework for evolving their social environment without burning bridges or feeling alone at the top.

“I feel burned out and can't figure out how to make progress without working more hours” — “Deep Focus Mastery — Time Management,” “Pre-Loaded Year,” “Do Hard Things,” and the live mindset call recordings address the energy management and prioritization errors that keep entrepreneurs working in their business instead of on it.

“I've tried mindset work before but it felt too woo-woo or disconnected from real business results” — “Manifesting: Neuroscience vs. Mysticism” and “Thought Particles for Manifesting” are specifically structured to separate the science-backed psychological mechanisms of manifestation from the unverifiable mystical claims — giving analytically-minded entrepreneurs a rigorous framework they can actually use.

“My past — mistakes, failures, or trauma — keeps showing up and holding me back” — “Clean Up the Past,” “Radical Acceptance,” “Fail Forward,” and the session on “Your Soul Is Like an Acorn” address the unresolved emotional and psychological weight that many entrepreneurs carry silently. Dan draws directly from his own history (jail, near-suicide at 17, multiple business failures) to validate and guide this process.

“I'm trying to build something big but I second-guess every decision under pressure” — “Sensory Acuity (Cost Me $350K to Learn This),” “Antifragility,” and “Dealing with the Cloud” train entrepreneurs to make higher-quality decisions under pressure by sharpening perception, building resilience to volatility, and learning to interpret ambiguous situations accurately.

What Makes Mindset Program by Martell Coaching Different

• Built by a founder who actually did it under adversity — not a theorist. Dan Martell went from incarceration at 17, to three business exits, to a $100M portfolio. The mindset frameworks inside this program are the exact tools he used at each inflection point — not concepts borrowed from psychology textbooks and repackaged for entrepreneurs.

• Principle + action item structure in every lesson. Rather than providing motivational content without application, each weekly lesson delivers one specific mindset principle and one concrete action item to integrate that week. This creates compound behavioral change rather than temporary inspiration.

• Scientific and practical approach to manifestation and identity. The “Manifesting: Neuroscience vs. Mysticism” and “CSI to Reprogram Your Mind” sessions give entrepreneurs the cognitive science behind identity change and goal achievement — distinguishing this from affirmation-based courses that lack mechanistic grounding.

• Live coaching call recordings included. The 12 recorded live mindset calls (spanning May–November 2025) capture real entrepreneurial challenges being coached in real time — giving buyers a window into how Dan applies these frameworks to actual business situations, not hypothetical scenarios.

• 29.5 hours of content with 150+ additional audio recordings. The sheer volume of material — over 29 hours of video plus the 150+ recording audio vault — means this is not a one-week program. It is a compounding mindset library that continues to deliver new frameworks across months of consistent engagement.

Frequently Asked Questions About Mindset Program by Martell Coaching

What is Mindset Program by Martell Coaching about?

The Mindset Program by Martell Coaching is Dan Martell's private mindset training system for entrepreneurs and business owners who want to eliminate internal obstacles, upgrade their identity, and build the psychological foundation required for next-level business growth. The program combines a 5-part foundational course (the Achievement Roadmap System) with an extensive library of weekly mindset video lessons and recorded live coaching calls covering discipline, manifestation, relationships, focus, and performance psychology.

Who created Mindset Program by Martell Coaching?

The Mindset Program was created by Dan Martell, a WSJ bestselling author (Buy Back Your Time), 5x SaaS founder with three successful exits, and the founder and CEO of SaaS Academy — widely recognized as the world's #1 coaching program for B2B SaaS founders. In 2012, Martell was named Canada's Top Angel Investor, and he has coached over 1,000 founders whose businesses average 209% MRR growth within six months of joining his programs. He is also an Ernst & Young Entrepreneur of the Year award recipient and holds over 2M followers across his YouTube and Instagram channels.

What is included in Mindset Program by Martell Coaching?

This download includes 76 video lessons totaling 29 hours, 29 minutes, and 47 seconds of content across 23.07 GB. Specifically: the 5-part Achievement Roadmap System foundation course, 50+ standalone mindset video lessons, 12 recorded live group mindset coaching calls (May–November 2025), and a bonus coaching call on AI automation systems. The Mindset Audio Vault (150+ recordings, $499 value) is also included as a bonus. There are no downloadable PDFs included in this version of the program.

Who is Mindset Program by Martell Coaching best suited for?

This program is best suited for entrepreneurs, founders, and business owners who are experiencing a growth plateau despite having the right strategy and tactics in place — indicating an identity or belief ceiling rather than a knowledge gap. It is also ideal for aspiring entrepreneurs who are stuck in planning mode, high achievers dealing with burnout or isolation, and anyone building a business against the odds of their background or environment.

What will I learn in Mindset Program by Martell Coaching?

Students learn Dan Martell's Achievement Roadmap System for goal setting and guaranteed accountability; the antifragility framework for thriving under pressure; techniques to reprogram limiting beliefs and self-sabotaging thought patterns; the neuroscience-backed mechanics of manifestation; deep focus and time management systems for high-value output; and frameworks for building the relationships, energy, and identity required for entrepreneurial success at the next level.

What format is Mindset Program by Martell Coaching delivered in?

The program is delivered as 76 video files (TS and MP4 format) with 14 accompanying subtitle files (VTT format). Total video duration is 29 hours, 29 minutes, and 47 seconds. Total download size is 23.07 GB. There are no PDF workbooks or audio-only files in the main video library (the 150+ Audio Vault recordings are included as the bonus component).

Does Mindset Program by Martell Coaching include any bonus materials?

Yes. The program includes two bonus components: the Mindset Audio Vault — a compilation of 150+ weekly mindset audio recordings from Dan's private community across three years, valued at $499 — and a recorded coaching call from Dan's AI Profit Boardroom covering the first five AI automation systems for business owners.

What is Dan Martell known for?

Dan Martell is best known as the founder of SaaS Academy (the world's #1 B2B SaaS coaching program), the WSJ bestselling author of Buy Back Your Time, and as a 5x SaaS founder with three exits including Clarity.fm and Spheric Technologies. He was named Canada's Top Angel Investor in 2012, is an Ernst & Young Entrepreneur of the Year recipient, and has been recognized by Forbes as one of the “Top 10 Business People to Follow on Social Media.” He maintains over 2.1M Instagram followers and 2.2M YouTube subscribers.

How is Mindset Program by Martell Coaching different from other mindset courses?

Unlike generic personal development programs, the Mindset Program by Martell Coaching is built specifically for entrepreneurs and founders — every principle is filtered through the lens of business growth, not abstract self-improvement. Dan's background (three exits, $100M+ portfolio, 1,000+ founders coached) means every framework has been stress-tested in real operating businesses. The program also includes 12 recorded live coaching calls showing real entrepreneurial challenges being addressed in real time, plus a “Manifesting: Neuroscience vs. Mysticism” lesson that gives analytically-minded founders the science behind identity change — making it accessible for people who have found traditional mindset programs too vague or unverifiable.