Market Like a CEO by Jereshia Hawk

Introduction

Market Like a CEO is a comprehensive messaging and high-ticket marketing course created by Jereshia Hawk, a former Fortune 500 civil engineer who grew her coaching business from zero to $2 million in less than four years. This course teaches entrepreneurs and coaches how to develop visibility, authority, and high-ticket messaging strategies that attract premium buyers without sacrificing authenticity. The program consists of 7 modules covering everything from visibility psychology to buyer identity shifts and CEO-level messaging frameworks.

Here's Everything You'll Receive

📊 Course Stats:

20 video lessons | 20 downloadable PDFs | 7 documents | 1 image | 2h 30m 03s of content | 4.99 GB total

✅ Complete Video Training Library: All 20 recorded video lessons covering the full Market Like a CEO curriculum, including modules on high-ticket messaging, buyer psychology, visibility strategies, and CEO-level content creation.

✅ 7 Core Training Modules: Comprehensive instruction on visibility and authority building, high-ticket messaging foundations, buyer psychology, messaging mindset shifts, and leading your messaging like a CEO.

✅ 20 Course Page PDFs: Complete PDF captures of all module pages from the original course platform for easy reference and offline access.

✅ 7 Strategic Worksheets & Templates: Downloadable workbooks including the Client Snapshot Template, Will vs Skill Worksheet, Messaging Rhythms Creator, Lead Generation Strategy Workbook, Unfiltering Your Messaging Worksheet, Stages of Awareness Example, and the Buyer Behavior & Messaging Intel Template.

✅ Custom GPT Content Prompt: A specialized prompt template designed to help you create CEO-level content using AI tools.

> Note: This includes all recorded training content, video lessons, workbooks, and downloadable resources from the program. Live coaching sessions, private community membership, and direct access to Jereshia Hawk are available exclusively through the official program.

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What You Will Master in Market Like a CEO

✅ High-Ticket Messaging Foundations — Learn how to shift from selling what you do to messaging who you are, the critical distinction that separates coaches charging $2,000 from those charging $20,000+

✅ The Visibility Block Solution — Identify and overcome the psychological barriers that keep you from showing up authentically in your marketing, so you can attract premium clients without feeling overexposed

✅ Three Levels of Buyer Identity Shifts — Master the framework for creating messaging that matches your buyer's readiness level, whether they're just becoming aware of their problem or ready to invest with a comma in the price tag

✅ The High-Ticket, High-Touch Messaging Model — Understand why decision-making changes completely when premium pricing is involved, and how to speak to those buyers effectively

✅ CEO-Level Content Strategy — Develop a sustainable content creation rhythm that maintains visibility and authority without burning out or becoming disconnected from your messaging

✅ Strategic Lead Generation Selection — Choose the right lead generation strategy for your specific business model, avoiding the trap of copying what works for others but doesn't fit your structure

✅ Client Snapshot Methodology — Build comprehensive buyer behavior profiles that inform every piece of content and messaging you create, ensuring resonance with your ideal premium clients

✅ The Myth-Breaking Approach to Static Messaging — Learn why “set it and forget it” messaging fails in high-ticket sales, and how to stay relevant and resonant as your market evolves

✅ Visibility Curation Framework — Strategically decide which aspects of your identity to magnify in your marketing, drawing the line between authenticity and oversharing

✅ Will vs Skill Messaging Generator — Distinguish between teaching skills and inspiring transformation, and learn when to use each approach in your content

✅ Custom GPT Prompt Mastery — Leverage AI to create CEO-level content that maintains your voice and strategic messaging while saving time

✅ Decision-Making Checkpoints — Gain clarity on your current messaging stage, buyer identity alignment, visibility comfort zone, and messaging refresh needs through strategic self-assessment points

Who Is This Course For?

• The Established Coach Stuck at Mid-Tier Pricing — You're consistently booking clients at $2,000-$5,000 but can't seem to break into the $10,000+ range. You know your expertise is worth more, but your messaging still sounds like everyone else in your industry. This course gives you the messaging framework to position for premium pricing without feeling salesy.

• The Burnt-Out Content Creator — You're posting 5 times a week on social media, showing up everywhere, but attracting tire-kickers instead of qualified buyers. You've confused visibility with vulnerability and now feel overexposed. This course teaches you how to curate your visibility strategically and attract high-ticket buyers without oversharing.

• The Corporate Dropout Building Authority — You left your 9-5 to build a coaching business and have the credentials, but your marketing doesn't reflect your expertise. You're attracting beginners when you want to work with established professionals. This course helps you shift your messaging from what you do to who you are, positioning you as the premium authority.

• The Service Provider Ready to Scale — You've been trading time for money with one-on-one clients, and your calendar is full but your income has plateaued. You need to raise prices significantly or create leverage, but your current messaging doesn't command premium fees. This course shows you how to message to buyer identity, not just pain points.

• The Coach with Inconsistent Messaging — Your messaging worked 6 months ago but conversions are dropping. You're not sure if your audience has changed or if you've become too disconnected from your market. This course teaches you the rhythm of staying relevant and resonant without starting from scratch.

• The Expert Who Hates “Marketing” — You have deep expertise and transformation to offer, but traditional marketing tactics feel inauthentic. You've been holding back in your visibility because you don't want to sell yourself out. This course gives you permission-based strategies to market with integrity at premium price points.

• The Multi-Passionate Entrepreneur — You have multiple areas of expertise and struggle with what to share publicly versus what to keep private. Your messaging feels scattered and you're attracting the wrong clients. This course helps you curate which aspects of your identity to magnify for strategic positioning.

A Lesson-by-Lesson Breakdown of the Curriculum

Module 1: Market Like a CEO — Course Overview

This foundational module sets the stage for the entire program, introducing the concept of marketing like a CEO rather than a solopreneur. You'll understand the new rules for visibility, authority, and remaining in demand in a saturated coaching market.

• Lesson 1.1: Market Like a CEO — The New Rules for Visibility, Authority & Remaining In Demand (Course Overview)
• 📕 Included resources: Module 1 Course Overview PDF

Module 2: How Do You Show Up Without Selling Yourself Out?

This module addresses the visibility block that keeps high-level entrepreneurs from fully showing up in their marketing. You'll learn how to curate your visibility strategically without feeling overexposed or inauthentic.

• Lesson 2.1: How Do You Show Up Without Selling Yourself Out?
• Lesson 2.2: The Visibility Block — Why You're Holding Back in Your Messaging
• Lesson 2.3: Where's the line between being authentic and feeling overexposed?
• Lesson 2.4: Decision Check In — Curate Your Visibility: What Aspects of Your Identity Will You Magnify?
• 📕 Included resources: 4 Module 2 PDFs, Unfiltering Your Messaging Worksheet (DOCX)

Module 3: The Foundation of High-Ticket Messaging

This module reveals the critical shift from selling what you do to messaging who you are. You'll understand why high-ticket messaging requires a fundamentally different approach than traditional marketing.

• Lesson 3.1: Why Messaging Matters in High-Ticket Sales
• Lesson 3.2: The High-Ticket, High-Touch Messaging Shift — It's Not About What You Do, It's About Who You Are
• Lesson 3.3: Decision Check In — Am I ready to stop selling my offer and start messaging to my buyer's identity?
• 📕 Included resources: 3 Module 3 PDFs, Will vs Skill Worksheet (DOCX), Will vs Skill Messaging Generator (DOCX)

Module 4: The Psychology of High-Ticket Buyers

This module dives deep into how decision-making changes when there's a comma in the price tag. You'll learn the three levels of buyer identity shifts and how to create messaging that matches each stage of readiness.

• Lesson 4.1: The Psychology of High-Ticket Buyers — How Decision-Making Changes When There's a Comma in the Price Tag
• Lesson 4.2: The Three Levels of Buyer Identity Shifts — Messaging That Matches Their Readiness
• Lesson 4.3: Choosing the Right Lead Generation Strategy for Your Business Model
• Lesson 4.4: Decision Check In — What stage of buyer identity am I currently speaking to most?
• 📕 Included resources: 4 Module 4 PDFs, Client Snapshot Buyer Behavior & Messaging Intel Template (DOCX), Choosing the Right Lead Generation Strategy for Your Business Model Workbook (DOCX), Stages of Awareness Example VBAC (DOCX)

Module 5: The Messaging Mindset Shift — Staying Relevant & Resonant

This module debunks the myth of “set it and forget it” messaging and teaches you how to maintain relevance and resonance as your market evolves. You'll develop a sustainable rhythm for keeping your messaging fresh.

• Lesson 5.1: The Myth of ‘Set It & Forget It' Messaging
• Lesson 5.2: The Truth About Messaging (And Why It Can't Be Static)
• Lesson 5.3: Decision Check In — What parts of your messaging have you become too out of touch with and where are you ready to lean back in?
• 📕 Included resources: 3 Module 5 PDFs, Create Your Messaging Rhythms (DOCX)

Module 6: Lead Your Messaging Like A CEO

This module brings together all the frameworks and gives you practical tools to implement CEO-level messaging in your business. You'll receive templates and systems to streamline your content creation while maintaining strategic positioning.

• Lesson 6.1: Know Your Buyer Like A CEO (Client Snapshot Template)
• Lesson 6.2: Create Content Like a CEO (Custom GPT Prompt)
• Lesson 6.3: What It Really Means To Market Like a CEO
• Lesson 6.4: What It Really Means To Market Like a CEO (duplicate lesson for reinforcement)
• 📕 Included resources: 4 Module 6 PDFs

Module 7: Work With Me 1:1

This final module provides information about Jereshia's one-on-one partnership opportunities for those who want additional support implementing the strategies taught in the course.

• Lesson 7.1: If You Want a Partner in This Work
• 📕 Included resources: Module 7 PDF

Included Bonus Materials to Accelerate Your Results

✅ Client Snapshot Template — A comprehensive template for documenting buyer behavior and messaging intel, helping you create deeply resonant content that speaks directly to your premium clients' identity and decision-making process (DOCX format).

✅ Will vs Skill Messaging Generator — A strategic tool that helps you determine when to teach skills versus inspire transformation in your content, ensuring your messaging maintains the right balance for high-ticket positioning (DOCX format).

✅ Messaging Rhythms Creator — A framework for developing sustainable content creation patterns that keep you visible and relevant without burning out or becoming disconnected from your market (DOCX format).

✅ Lead Generation Strategy Selector Workbook — A decision-making guide that helps you choose the right lead generation approach for your specific business model, avoiding the trap of copying strategies that don't fit your structure (DOCX format).

✅ Stages of Awareness Example — A real-world case study (VBAC example) showing how to message to buyers at different awareness levels, demonstrating the three-level buyer identity shift framework in action (DOCX format).

✅ Unfiltering Your Messaging Worksheet — A guided exercise to help you identify and overcome visibility blocks, determining which aspects of your identity to magnify without feeling overexposed (DOCX format).

✅ Custom GPT Content Prompt — A specialized prompt template designed to leverage AI for creating CEO-level content that maintains your strategic messaging and authentic voice while saving time.

About Your Instructor: Jereshia Hawk

Jereshia Hawk is a strategic advisor and business coach who made a dramatic transition from corporate engineering to building a multi-million dollar coaching empire. After earning her degree in Civil Engineering from Western Michigan University, Jereshia worked as a transmission pipeline engineer for Consumers Energy, a Fortune 500 company, where she led hundred-million-dollar projects and was promoted to oversee a $400 million pipeline project—the largest financial program in the entire company.

Despite her corporate success, Jereshia launched her online coaching business as a side hustle and doubled her six-figure corporate salary within the first year, prompting her to leave the corporate world permanently. She grew her business from zero to $2 million in revenue in less than four years using organic marketing strategies, a lean team, and high profit margins—achieving this without paid advertising.

Key Credentials & Accomplishments:

✅ Grew coaching business from $0 to $2 million in less than 4 years with organic marketing and high profit margins

✅ Doubled her Fortune 500 corporate engineering salary within the first year of her online business

✅ Former transmission pipeline engineer at Consumers Energy, leading the company's largest financial program ($400 million pipeline project)

✅ Featured in national media including Forbes, Black Enterprise, Essence Magazine, and top business podcasts

✅ Accepted into the Goldman Sachs One Million Black Women: Black in Business program

✅ Created multiple six-figure programs including The Goal Getter Group (with hundreds of members globally) and Services That Sell

✅ Successfully transitioned former clients into program coaches, demonstrating the effectiveness of her methodology

✅ Detroit native and Western Michigan University graduate specializing in high-ticket sales, permission-based marketing, and premium-priced offers

✅ Mission-driven entrepreneur focused on narrowing the racial wealth gap by helping industry experts build profitable online coaching businesses

What Problems Does Market Like a CEO Solve?

“I'm posting content constantly but only attracting tire-kickers and price shoppers, not serious buyers” — This course teaches you the fundamental shift from visibility to strategic visibility, showing you how to curate what you share so you attract high-ticket buyers who are ready to invest, not just consume free content. Module 2 specifically addresses the visibility block and helps you draw the line between authenticity and overexposure.

“I know I should be charging more, but my messaging doesn't position me as a premium option” — Module 3 reveals the high-ticket messaging foundation that separates coaches charging $2,000 from those commanding $20,000+. You'll learn the critical distinction between selling what you do versus messaging who you are, which is the cornerstone of premium positioning.

“My messaging worked 6 months ago but conversions are dropping and I don't know why” — Module 5 debunks the myth of “set it and forget it” messaging and teaches you the truth about staying relevant and resonant. You'll develop a sustainable messaging rhythm that keeps you connected to your market without starting from scratch every time.

“I don't know which lead generation strategy to use and I'm overwhelmed by all the conflicting advice” — Lesson 4.3 provides a decision framework for choosing the right lead generation strategy for your specific business model. Instead of copying what works for others, you'll learn to select approaches that actually fit your structure and capacity.

“I feel like I'm oversharing and getting too personal in my marketing just to stand out” — The Visibility Curation Framework in Module 2 helps you strategically decide which aspects of your identity to magnify without selling yourself out. You'll learn the distinction between being authentic and feeling overexposed, so you can market with integrity.

“I'm attracting beginners when I want to work with established professionals and premium buyers” — Module 4 teaches the psychology of high-ticket buyers and the three levels of buyer identity shifts. You'll learn how decision-making changes when there's a comma in the price tag, and how to create messaging that speaks to premium buyers at their level of sophistication.

What Makes Market Like a CEO Different

• Engineering-Meets-Marketing Methodology — Unlike most marketing courses taught by people who've only ever been marketers, Jereshia brings a Fortune 500 engineering background to high-ticket messaging. This unique combination results in systematic, data-informed frameworks rather than fluffy “just be authentic” advice.

• Organic Growth Without Paid Ads — The strategies taught in this course are proven through Jereshia's own $2 million business built entirely on organic marketing. You won't find paid advertising tactics or complex funnel systems—just high-touch messaging that attracts premium clients naturally.

• Buyer Identity Over Pain Points — Most marketing courses teach you to agitate pain points. Market Like a CEO teaches you to speak to buyer identity and who your client is becoming, which is the fundamental difference between mid-tier and premium positioning.

• Sustainable Visibility Framework — Rather than pushing you to “show up everywhere” or post 5 times a day, this course teaches strategic visibility curation. You'll learn exactly what to share (and what to keep private) to attract high-ticket buyers without burning out or feeling overexposed.

Frequently Asked Questions About Market Like a CEO

What is Market Like a CEO about?

Market Like a CEO is a comprehensive messaging and marketing course designed for coaches, consultants, and service-based entrepreneurs who want to position themselves for high-ticket sales. The course teaches the new rules for visibility, authority, and messaging that attract premium buyers without relying on aggressive tactics or oversharing.

Who created Market Like a CEO?

Market Like a CEO was created by Jereshia Hawk, a former Fortune 500 civil engineer who transitioned to building a multi-million dollar coaching business. She grew her business from zero to $2 million in less than four years using organic marketing, and has been featured in Forbes, Black Enterprise, and Essence Magazine.

What is included in Market Like a CEO?

The course includes 20 video lessons totaling 2h 30m 03s of training, 20 downloadable PDFs, 7 strategic worksheets and templates (including the Client Snapshot Template, Will vs Skill Worksheet, Messaging Rhythms Creator, and Custom GPT Prompt), and 1 image resource. The total download size is 4.99 GB of content covering 7 comprehensive modules.

Who is Market Like a CEO best suited for?

This course is ideal for established coaches and consultants who are stuck at mid-tier pricing and want to break into the $10,000+ range, burnt-out content creators who are attracting tire-kickers instead of qualified buyers, corporate dropouts building authority in the coaching space, and service providers ready to scale beyond trading time for money.

What will I learn in Market Like a CEO?

You'll learn the foundations of high-ticket messaging, the psychology of premium buyers, how to overcome visibility blocks, the three levels of buyer identity shifts, strategic lead generation selection for your business model, sustainable messaging rhythms, and CEO-level content creation using both manual and AI-assisted methods.

What format is Market Like a CEO delivered in?

The course is delivered as downloadable video lessons in MP4 format, PDF course page captures for reference, and DOCX worksheets and templates for implementation. The 20 videos range from 90 seconds to 15 minutes each, with the complete training library totaling 2h 30m 03s. Total download size is 4.99 GB.

Does Market Like a CEO include any bonus materials?

Yes, the course includes 7 strategic bonus materials: Client Snapshot Template, Will vs Skill Messaging Generator, Messaging Rhythms Creator, Lead Generation Strategy Selector Workbook, Stages of Awareness Example, Unfiltering Your Messaging Worksheet, and a Custom GPT Content Prompt for AI-assisted content creation.

What is Jereshia Hawk known for?

Jereshia Hawk is known for growing her coaching business from $0 to $2 million in less than 4 years using organic marketing and high profit margins. She's a former Fortune 500 engineer who led a $400 million pipeline project before transitioning to entrepreneurship. She's been featured in Forbes, Black Enterprise, and was accepted into the Goldman Sachs One Million Black Women: Black in Business program.

How is Market Like a CEO different from other marketing courses?

Unlike typical marketing courses that focus on tactics and funnels, Market Like a CEO teaches strategic messaging based on buyer identity and psychology. The course emphasizes organic growth without paid ads, sustainable visibility curation instead of constant posting, and high-ticket positioning through identity-based messaging rather than pain-point agitation. The methodology combines engineering-level systems thinking with high-touch marketing principles.