Viral Video Workflow by Sarah Snow

Introduction

Viral Video Workflow is a comprehensive video production course created by Sarah Snow, an executive producer for Jay Shetty and Lewis Howes' social media platforms with over 1 billion views across her viral video content. This hands-on course takes you through Sarah's complete workflow for creating viral videos, from initial scripting and storyboarding through filming, editing, sound design, color correction, captioning, and uploading to social platforms. The program includes 20 video lessons covering five major modules that teach her proven system for creating content that resonates with millions.

Here's Everything You'll Receive

📊 Course Stats:

20 video lessons | 12 downloadable PDFs | 3h 31m 09s of content | 1,20 GB total

✅ Module 1: Pre-Production (Scripting & Storyboarding) — Complete training on viral scripting techniques and visual storyboarding to plan content that hooks viewers from the first second

✅ Module 2: Production (Lighting & Filming) — Detailed lessons on lighting setups with visual examples, filming techniques for viral videos, and bonus pattern disrupt and authentic hook examples

✅ Module 3: Post-Production (Editing Masterclass) — Comprehensive editing workflow covering file management, basic cuts, voice-over recording, sound design, main timeline editing, color design and correction, captions, and exporting

✅ Module 4: Publishing & Optimization — Thumbnail design in Photoshop, video caption creation, and step-by-step Instagram upload optimization

✅ Module 5: Results & Analytics — Real case study showing results two weeks and two months after implementation

✅ Bonus: SONY Conversion LUTs — Professional color grading LUTs (Look-Up Tables) archive for instant cinematic color correction

> Note: This includes all recorded training content, video lessons, and downloadable resources from the program. Live coaching sessions, private community membership, and direct access to Sarah Snow are available exclusively through the official Viral Video Academy program.

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What You Will Master in Viral Video Workflow

✅ Master the viral scripting framework that has generated over 1 billion views across Sarah's content portfolio

✅ Create compelling video storyboards that map out hook sequences, pattern disrupts, and emotional story arcs before filming

✅ Set up professional lighting for viral videos using accessible equipment, with visual examples showing different setups and their effects

✅ Execute pattern disrupt hooks and authentic visual hooks that stop scrollers in their tracks

✅ Implement a professional file management system that streamlines your editing workflow and saves hours per video

✅ Record voice-overs that enhance storytelling without sounding scripted or overproduced

✅ Layer sound design elements that amplify emotional impact and create immersive viewing experiences

✅ Edit a main timeline using Sarah's specific workflow that balances pacing, retention, and watch time

✅ Apply color design and correction techniques that create visual consistency and emotional tone

✅ Create captions that maximize accessibility and retention for social media algorithms

✅ Design thumbnails in Photoshop that achieve high click-through rates on competitive platforms

✅ Optimize video uploads for Instagram's algorithm to maximize initial reach and engagement

Who Is This Course For?

• The Content Creator Struggling With Growth — You're posting consistently but your videos aren't getting views or engagement. You need a proven framework for scripting and filming content that actually hooks viewers and holds their attention, not more generic advice about “being authentic” or “posting more often.”

• The Aspiring Viral Video Producer — You want to build a career creating viral social media content for brands or influencers, but you don't have formal training in video production. This course gives you the complete technical and creative workflow used by someone who's generated billions of views for top creators.

• The Established Creator Ready to Level Up — You have an audience but your production quality is holding you back. You need professional training in lighting, sound design, color correction, and editing techniques that make content look like it was produced by a professional team.

• The Social Media Manager Handling Video — Your company expects you to create engaging video content but you're self-taught and struggling with the technical aspects. This course provides the systematic workflow you need to produce professional results efficiently.

• The Coach or Course Creator Building a Personal Brand — You know video is essential for growing your audience, but you're overwhelmed by the technical learning curve and can't afford to hire a full production team. This teaches you how to do it yourself at a professional level.

• The Emotional Storyteller With a Message — You have important stories to share that could inspire millions, but you don't know how to translate those stories into viral video format. This course shows you the emotional storytelling techniques that have reached over 200 million people through Sarah's own content.

A Lesson-by-Lesson Breakdown of the Curriculum

Module 1: Pre-Production — Scripting & Storyboarding

This foundational module teaches you how to plan viral content before you ever pick up a camera. You'll learn Sarah's viral scripting framework that has generated over 1 billion views and the storyboarding techniques she uses to visualize hooks, pattern disrupts, and story arcs.

• Lesson 1.1: Intros Are a Thing You're Supposed To Have
• Lesson 1.2: Getting Started With Viral Scripting
• Lesson 1.3: Viral Video Storyboarding

Module 2: Production — Lighting & Filming Techniques

Learn the technical and creative aspects of filming viral content. This module covers professional lighting setups using accessible equipment, filming techniques specifically optimized for social media, and bonus lessons showing real examples of pattern disrupt and authentic hooks in action.

• Lesson 2.1: Lighting For Viral Videos
• Lesson 2.2: Lighting Set Up With Visual Examples
• Lesson 2.3: Filming A Viral Video
• Lesson 2.4: Bonus — Pattern Disrupt Hook Example
• Lesson 2.5: Bonus — Authentic Visual Hook Example

Module 3: Post-Production — Complete Editing Workflow

This is the core of the course, where Sarah reveals the complete editing workflow she's used to generate 1 billion views. You'll learn file management, cutting techniques, voice-over recording, sound design layering, main timeline editing, color correction, captioning, and export settings optimized for social platforms.

• Lesson 3.1: File Management + Basic Cut
• Lesson 3.2: Recording Voice Overs For Viral Videos
• Lesson 3.3: Sound Design For Viral Videos
• Lesson 3.4: Main Timeline Edit
• Lesson 3.5: Color Design and Correction
• Lesson 3.6: Captions
• Lesson 3.7: Exporting Your Video

Module 4: Publishing & Platform Optimization

Once your video is edited, this module teaches you how to optimize it for maximum reach. Learn thumbnail design techniques that increase click-through rates, caption writing strategies, and the specific upload process for Instagram that gives your content the best chance of algorithmic promotion.

• Lesson 4.1: Thumbnail Design (Photoshop)
• Lesson 4.2: Video Captions
• Lesson 4.3: Uploading Your Video To Instagram

Module 5: Real Results Case Study

See the workflow in action with a real case study showing the results Sarah achieved using this exact system, with analytics and insights shared at the two-week mark and again at two months.

• Lesson 5.1: Results! 🎉 (2 weeks later)
• Lesson 5.2: Results Two Months Later

Bonus Materials Included:

• 📕 12 downloadable PDF resources with course materials and reference guides
• 📦 SONY Conversion LUTs archive for professional color grading
• 🔗 Links document with recommended tools and resources

Included Bonus Materials to Accelerate Your Results

✅ SONY Conversion LUTs Package — Professional Look-Up Tables (LUTs) for instant color grading and cinematic color correction. These are the same LUTs used in professional video production to quickly apply consistent color grades across footage. Delivered as a ZIP archive ready to import into your editing software.

✅ 12 Downloadable PDF Resources — Course companion materials including reference guides, checklists, and visual examples extracted from the lessons. Use these as quick-reference sheets while you're filming and editing.

✅ Curated Links & Tools Document — Text file containing Sarah's recommended tools, software, plugins, and resources for viral video creation. No need to research what equipment or software to use—get the exact stack Sarah uses.

About Your Instructor: Sarah Snow

Sarah Snow is an emotional storyteller and viral video creator whose content has generated over 1 billion views across social media platforms. She currently serves as executive producer for Jay Shetty and Lewis Howes' social media video platforms, producing content that reaches millions of viewers monthly.

Born in the U.S., Sarah moved to Israel with her family at age 10 and worked in the oncology ward of an Israeli hospital before launching her video career at age 19. This experience of listening to patients' stories shaped her approach to emotional storytelling through video.

Key Credentials & Accomplishments:

✅ Over 1 billion views generated across viral video content created for herself and major influencers

✅ Executive Producer for Jay Shetty and Lewis Howes' social media platforms, two of the most-watched creators in the personal development space

✅ Fast Company's Top 100 Most Creative People (2016) — Recognized for her innovative work in viral video and social media content

✅ #WithCaptions Campaign Founder (2015) — Launched an influential social media campaign that successfully encouraged YouTube creators to caption all their videos, improving accessibility for the deaf community

✅ Former Director of Audience Development at Widso — Led video strategy and audience growth initiatives

✅ Former Community Manager at Glide — Pioneered video content strategies and led efforts to serve the deaf community, where she interacted with users and spearheaded features that made the video-messaging app more accessible for sign language communication

✅ 200+ million people reached through her inspirational social media videos before launching the Viral Video Academy

What Problems Does Viral Video Workflow Solve?

“I post videos consistently but they never get views or go viral” — Module 1 teaches the viral scripting framework that hooks viewers in the first 3 seconds and holds their attention throughout. You'll learn the specific story structures and pattern disrupts that make the algorithm promote content, based on techniques that have generated 1 billion views.

“My videos look amateur compared to professional creators, but I can't afford a production team” — Module 2 and 3 reveal the exact lighting setups, filming techniques, sound design, and color correction workflow Sarah uses to create professional-looking content with accessible equipment. You'll learn how to achieve cinematic quality without expensive gear or a crew.

“I spend hours editing but my videos still don't perform well” — Module 3's comprehensive editing workflow shows you exactly what to cut, what to keep, how to pace for retention, and how to layer sound and color for emotional impact. You'll learn the file management and timeline techniques that make editing faster while improving results.

“I don't know how to write scripts that feel natural but still hook viewers” — Lesson 1.2 breaks down Sarah's viral scripting system that balances authenticity with strategic hooks. You'll see the exact frameworks she uses to plan content that feels spontaneous while hitting every retention checkpoint the algorithm rewards.

“My content gets buried by the algorithm no matter what I try” — Module 4 teaches platform-specific optimization for Instagram, including the exact upload process, thumbnail design principles, and caption strategies that maximize your content's chance of algorithmic promotion. You'll learn what Sarah does differently that gets her content pushed to millions.

“I have important messages to share but don't know how to make them engaging” — Sarah's background as an emotional storyteller who worked with oncology patients gives her unique insights into human connection. Throughout the course, you'll learn how to package meaningful messages in formats that stop scrollers and create impact, not just views.

What Makes Viral Video Workflow Different

• Taught by a producer with 1 billion+ verified views — This isn't theory from someone who had one viral video. Sarah has consistently produced viral content for herself and major influencers like Jay Shetty and Lewis Howes, proving the system works at scale.

• Complete workflow transparency — Most courses teach concepts but not the actual workflow. This course shows you Sarah's exact file management, editing sequence, sound layering process, color correction steps, and export settings. You get the complete system, not just ideas.

• Focus on emotional storytelling, not clickbait — Sarah's approach is rooted in authentic emotional connection from her background working with hospital patients. The course teaches sustainable viral content strategies based on genuine human stories, not manipulative tactics that burn out audiences.

• Real results case study included — Module 5 shows actual analytics from a video created using this workflow, with transparent reporting at two weeks and two months. You see exactly what results to expect and how the content performs over time.

Frequently Asked Questions About Viral Video Workflow

What is Viral Video Workflow about?

Viral Video Workflow is Sarah Snow's complete course on creating viral social media videos, covering the full production process from scripting and storyboarding through filming, editing, sound design, color correction, captioning, and platform optimization. The course teaches the exact workflow Sarah has used to generate over 1 billion views across social media content.

Who created Viral Video Workflow?

Sarah Snow created this course. She is the executive producer for Jay Shetty and Lewis Howes' social media platforms and was recognized in Fast Company's Top 100 Most Creative People in Business in 2016. Her viral videos have generated over 1 billion views, and she reached more than 200 million people through her inspirational social media content before launching the Viral Video Academy.

What is included in Viral Video Workflow?

The course includes 20 video lessons totaling 3h 31m 09s of training content, 12 downloadable PDF resources, a SONY Conversion LUTs archive for professional color grading, a curated links and tools document, and a complete case study showing real results. The total download size is 1,20 GB.

Who is Viral Video Workflow best suited for?

This course is ideal for content creators struggling with growth who need a proven viral scripting framework, aspiring viral video producers wanting to build careers in social media production, established creators ready to upgrade their production quality, social media managers responsible for video content, coaches building personal brands through video, and emotional storytellers with messages they want to share with millions.

What will I learn in Viral Video Workflow?

You'll learn Sarah's viral scripting framework that has generated 1 billion views, professional lighting setups and filming techniques, complete editing workflow including file management and timeline editing, voice-over recording for storytelling, sound design layering for emotional impact, color design and correction techniques, caption creation for accessibility and retention, thumbnail design in Photoshop, and Instagram upload optimization for algorithmic reach.

What format is Viral Video Workflow delivered in?

The course is delivered as downloadable video files (.ts format), PDF documents, and archive files. It includes 20 video lessons totaling 3 hours 31 minutes and 9 seconds, 12 PDF resources totaling 2.45 MB, 1 image file, 1 archive file containing SONY LUTs, and 1 text document with links. The complete package is 1,20 GB.

Does Viral Video Workflow include any bonus materials?

Yes, the course includes several bonuses: a SONY Conversion LUTs package for professional color grading, 12 downloadable PDF reference guides and checklists, pattern disrupt hook example video, authentic visual hook example video, a real results case study with two-week and two-month analytics, and a curated document with Sarah's recommended tools and resources.

What is Sarah Snow known for?

Sarah Snow is known for generating over 1 billion views across viral video content, serving as executive producer for Jay Shetty and Lewis Howes' social media platforms, being recognized in Fast Company's Top 100 Most Creative People (2016), and founding the #WithCaptions campaign in 2015 that encouraged YouTube creators to make their content accessible. She previously worked as Director of Audience Development at Widso and Community Manager at Glide.

How is Viral Video Workflow different from other video production courses?

Viral Video Workflow is different because it's taught by a producer with 1 billion+ verified views working with top creators like Jay Shetty and Lewis Howes, not just someone who had one viral video. The course provides complete workflow transparency showing Sarah's exact file management, editing sequence, and export settings—not just concepts. It focuses on emotional storytelling rooted in authentic human connection rather than clickbait tactics, and includes a real results case study showing actual analytics over time.

Sources:

• Sarah Snow – LinkedIn
• Fast Company's 100 Most Creative People 2016
• Player.FM – How To Create Viral Videos To Inspire Millions With Sarah Snow