BLOCK A: CRO CONTENT (for the buyer)

Unignorable by Katelyn Bourgoin

Introduction

Unignorable by Katelyn Bourgoin is a 34-day personal brand challenge designed to teach ambitious entrepreneurs the science of attention and persuasion so they can build an audience of future buyers. Created by Katelyn Bourgoin — CEO of Customer Camp, founder of the “Why We Buy” buyer psychology newsletter reaching 65,000+ subscribers, and a 4x founder with 210,000+ followers across Twitter and LinkedIn — this program covers everything from writing scroll-stopping hooks and mastering the 7 Fs of attention to converting followers into leads and understanding buyer psychology at a deep level. The course was co-created with Neal O'Grady, co-founder of Demand Curve, and includes 29 recorded video lessons, 100 downloadable PDFs, 3 Expert Q&A sessions, 4 co-writing sessions, and a full Newsletter Masterclass replay.

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Here's Everything You'll Receive

Course Stats (from Content Report):

29 video lessons | 100 downloadable PDFs | 1 workbook document | 12h 59m 01s of video content | 3.90 GB total

✅ Core Video Lessons (28 recorded lessons): All bite-sized video lessons covering the science of attention, the 7 Fs framework, content systems, hook writing, follower-to-lead conversion, buyer psychology, and profile optimization — downloadable MP4 files with English subtitles included.

✅ Newsletter Masterclass Replay: A full-length bonus masterclass on building an unignorable newsletter — includes the complete video replay (2h 39m) and the companion workbook (Un-Ignorable Newsletter Masterclass Workbook.docx).

✅ Expert Q&A Recordings (3 sessions): Recorded Q&A sessions with subject-matter experts covering (1) Building Unshakeable Confidence, (2) Finding Your Writing Rhythm, and (3) Crafting High-Demand Offers.

✅ Co-writing Session Recordings (4 sessions): Four recorded co-writing accountability sessions to help you build the writing habit by working alongside peers in real time.

✅ 100 Downloadable PDFs: Lesson slides, exercises, mini-challenge worksheets, channel cheatsheets (Twitter/X, LinkedIn, TikTok, Instagram, YouTube), resource guides, AI bot prompts (Follow-Worthy Headline Bot, Endless Content Ideas Bot, Cha-cha Ching Offer Naming Bot), and an extensive library of “Nugget” tactical tip sheets covering topics such as hooks, AI copywriting, readability, scheduling tools, content re-use, and follower growth.

✅ 1-Page Personal Brand Plan Template: A downloadable PowerPoint template (\_Copy Me\_ UNIGNORABLE 1-page Personal Brand Plan.pptx) to map out your entire personal brand strategy on one page.

✅ Bonus Resource PDFs: Includes a Pre-suasion Book Summary, Breakthrough Advertising Summary, Storytelling Frameworks, Copywriting Resources, Hook Vault, and How to Find Attention Masters guide.

> Note: This includes all recorded training content, video lessons, exercises, workbooks, PDF resources, and downloadable bonus materials from the program. Live cohort access, the private community forum, live office hours, live co-writing sessions, peer engagement squads, and direct feedback from Katelyn Bourgoin or Neal O'Grady are available exclusively through the official live program at Demand Curve.

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What You Will Master in Unignorable

✅ Apply the science of attention and persuasion to create content that stops the scroll — based on the same psychological principles studied in Pre-suasion (Robert Cialdini) and Breakthrough Advertising, not generic “post more” advice

✅ Write irresistible hooks that capture attention before a single word of your post is read — using the Hook Vault framework and Katelyn's method for studying attention masters

✅ Identify your “One-ness” — the single unique space you can own in your buyer's mind — and build every piece of content around it to become the go-to authority in your niche

✅ Master the 7 Fs of Attention (Fun, Fears, Fables, Familiar, Fascinate, Faces, and the buying trigger) — the seven psychological drivers that the best content creators use consistently to generate engagement and trust

✅ Build a reusable Content Generation System that produces hundreds of post ideas on demand, using AI to enhance your thinking without replacing it

✅ Convert social media followers into email leads using the “Iceberg CTA” method — including how to craft one-liners and optimize your profile to funnel attention toward your offers

✅ Deeply understand your best-fit buyer using Jobs-to-be-Done (JTBD) theory — and use that understanding to craft content, messages, and offers that resonate at a psychological level

✅ Develop branded content and a recognizable “Attractive Character” so your audience can immediately identify your voice, your values, and your point of view

✅ Use storytelling frameworks (fables, relatable backstory, villain-framing) to create content that earns emotional investment — not just likes

✅ Optimize your profiles on Twitter/X, LinkedIn, TikTok, Instagram, and YouTube using platform-specific cheatsheets built for what works right now

✅ Build the publishing habit through structured mini-challenges designed to get you moving, get feedback from your audience, and build real momentum — not just watch video

✅ Construct a “double-down plan” — choosing one topic, one audience, and one channel — so you stop spreading yourself thin and start growing with intention

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Who Is This Course For?

• The Entrepreneur with an Invisible Brand — You have a valuable product or service but your social media presence generates almost no leads. You have posted sporadically, struggled to find traction, and quietly wonder if audience-building just does not work for your business. Unignorable gives you the psychological foundation that explains why your content is being skipped — and exactly how to fix it.

• The Experienced Creator Who Has Hit a Plateau — You have been posting consistently for months or years and built a small following, but growth has stalled. You are not a beginner, and you are sick of beginner advice. Unignorable goes deep on the behavioral science behind why some content explodes and some disappears, giving you the strategic layer most creators never find.

• The Launch-Dependent Business Owner — You are tired of relying on paid ads or one-time launches to generate revenue. You want a warm audience of future buyers who already know, trust, and follow you before you ever pitch them. This program shows you how to build that demand-generating engine through consistent, psychologically-informed content.

• The Copywriter or Marketer Who Wants to Build Personal Authority — You help clients with their messaging but feel invisible yourself. You understand marketing intellectually but have not applied it to your own brand. Unignorable combines buyer psychology (JTBD, persuasion science, the Attractive Character framework) with actionable content systems to help you stand out as a practitioner, not just a service provider.

• The Imposter Syndrome Sufferer — You have expertise, but self-doubt, fear of judgment, and perfectionism keep you from publishing consistently. Unignorable addresses the psychological blockers directly — through the Fears module, Goal Visualization exercises, and a structured challenge format that forces progress over perfection.

• The Founder Preparing for a Product Launch — You have a course, consulting package, SaaS tool, or physical product coming in 3–6 months and want to build pre-launch demand. You need an engaged audience of buyers who are primed to buy before you open the cart. This program teaches the exact pre-suasion principles that make launches sell out.

• The Solopreneur Who Does Not Want to Be Dependent on Algorithms — You have seen algorithm changes tank your reach overnight. Unignorable teaches you to build on human psychology — not platform mechanics — so your content remains effective as channels evolve.

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A Lesson-by-Lesson Breakdown of the Curriculum

This program is delivered as a flat file library organized by lesson sequence. The full curriculum below is extracted directly from the course files.

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Foundation: Getting Started & Mission Setting

The program opens by getting you clear on your personal brand goals before you write a single post. You will download your 1-Page Personal Brand Plan and complete the Mission & Goals exercise to anchor everything that follows.

• Lesson: Let's F*cking Go! (orientation and program overview)
• Lesson: Getting Started
• Resource: Download Your 1-Page Personal Brand Plan (PowerPoint template)
• Exercise: Set Mission & Goals

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Module 1: The Science of Attention & Persuasion

This is the intellectual bedrock of the entire course. You will learn why human attention works the way it does, how persuasion has been studied and systematized, and how the world's most effective communicators prime audiences before they ever make an offer.

• Lesson 1.1: The Science of Attention & Persuasion (video — 17m 01s)
• Exercise: Identify 10 Attention Masters
• Resource: How to Find Attention Masters (PDF guide)
• Resource: Pre-suasion Book Summary (PDF)
• Resource: Breakthrough Advertising Summary (PDF)

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Module 2: Hooks 101 — Writing Scroll-Stopping Openers

Without a strong hook, nobody reads past the first line. This module teaches the mechanics and psychology of great hooks, gives you access to the Hook Vault swipe file, and includes an AI-powered bot to help you generate follow-worthy headlines on demand.

• Lesson 2.1: Hooks 101 (PDF lesson)
• Resource: The Hook Vault and Hook Resources
• Tool: Follow-Worthy Headline Bot (AI prompt tool)
• Tool: Endless Content Ideas Bot (AI prompt tool)
• Exercise: Practice Rewriting a Post Using a New Hook Style
• Action: Get Hook Resources
• Mini Challenge 1: Get F*cking Going (publish your first post)

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Module 3: You 2.0 — Identity, Confidence & Mindset

Before you can build an unignorable brand, you have to believe you have something worth saying. This module helps you visualize your future self, confront imposter syndrome, and rewire the self-limiting beliefs that keep most creators stuck on the sidelines.

• Lesson 3.1: You 2.0 (video — 14m 40s)
• Exercise: Goal Visualization
• Lesson 3.2: Comment Mastery (PDF lesson — how engaging with others builds your brand)
• Exercise: Create Channel Plan

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Module 4: Your One-ness — Positioning & Topic Selection

You cannot be unignorable if you try to be everything to everyone. This module teaches you how to identify the single topic and angle that is uniquely yours — what Katelyn calls your “One-ness” — and how to choose a channel where you can dominate.

• Lesson 4.1: Your One-ness (video — 18m 25s)
• Exercise: Topic Selection
• Mini Challenge 2: Headline Update (update your social profile headline to reflect your One-ness)

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Module 5: Your Future Customers — Buyer Research & JTBD

The best personal brands are not built around the creator — they are built around the customer. This module applies Jobs-to-be-Done (JTBD) theory and best-fit buyer research to your content strategy, ensuring every post speaks directly to the person most likely to buy from you.

• Lesson 5.1: Your Future Customers (video — 8m 55s)
• Exercise: Identify Best-Fit Customers
• Lesson 5.2: Getting People to Buy (video — 16m 05s)
• Lesson 5.3: Writing a Job Statement (PDF lesson)
• Lesson 5.4: Understanding the Job (video — 4m 55s)
• Exercise: Understanding the Job-to-be-Done
• Resource: Additional JTBD Resources (PDF)

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Module 6: Content System — Finding Inspiration & Building Your Pipeline

Content consistency is not about discipline — it is about having a system. This module shows you how to ethically steal inspiration from the best creators in your space, build a personal swipe file, and install a content generation system that produces hundreds of ideas on autopilot.

• Lesson 6.1: Finding Content Inspiration (video — 12m 59s)
• Lesson 6.2: The Different Types of Posts (PDF lesson)
• Lesson 6.3: Content Creation System & Template (video — 10m 31s)
• Exercise: Generate 10 Post Ideas Using the Content Creation System and Notion Template
• Action: Build Your Swipe File
• Action: Block Time to Create, Ideate, and Engage
• Action: Grab a Screenshot of Your Social Profile

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Module 7: From Followers to Leads — Converting Attention into Revenue

A large following means nothing if no one buys from you. This module teaches you how to use “Iceberg CTAs” to move social followers into your email list, how to craft a magnetic one-liner, and how to optimize your profile so every visitor knows exactly what you offer and how to take the next step.

• Lesson 7.1: From Followers to Leads (video — 17m 26s)
• Exercise: Brainstorm Iceberg CTA Ideas
• Mini Challenge 3: Add CTA to Your Profile
• Lesson 7.2: Future Me (video — 18m 47s)
• Exercise: Crafting Your One-Liner
• Mini Challenge 5: Optimize Your Profile

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Module 8: The 7 Fs of Attention — The Psychology Behind Unignorable Content

This is the signature framework of the entire program. The 7 Fs are the psychological forces that make human brains pay attention — and great content creators master all seven. Each F has its own dedicated video lesson and exercise.

• Lesson 8.1: Fun — How humor and levity create instant engagement (video — 16m 23s)
• Lesson 8.2: Fears Part 1 — How fear-based content triggers attention and empathy (video — 11m 33s)
• Lesson 8.3: Fears Part 2 — Advanced fear-based content techniques (video — 15m 11s)
• Exercise: Identify the ‘Villains' You Fight
• Lesson 8.4: Fables — Storytelling structures that make content stick (video — 22m 31s)
• Resource: Storytelling Frameworks (PDF)
• Lesson 8.5: Familiar — Using pattern recognition and shared references to earn trust (video — 19m 28s)
• Lesson 8.6: Fascinate — Novelty, curiosity gaps, and contrarian angles that demand attention (video — 20m 20s)
• Exercise: Craft Post Using Novelty
• Lesson 8.7: Faces — Why human faces stop the scroll and how to use them strategically (video — 15m 18s)
• Lesson 8.8: Killer Profile Pics (PDF lesson)
• Exercise: Create Scroll-Stopping Profile Pic
• Lesson 8.9: Branded Content — Building a recognizable content identity (PDF lesson)
• Lesson 8.10: The Attractive Character — How to develop a magnetic persona (PDF lesson)
• Exercise: My Relatable Backstory
• Exercise: Brainstorm Your BIG Ideas
• Mini Challenge 4: Publish Your BIG Idea Post

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Module 9: Profile Optimization — Platform-Specific Cheatsheets

You receive dedicated optimization guides for each major social platform, covering what to put in your bio, headline, featured section, and profile photo to turn profile visitors into followers and followers into leads.

• Resource: Optimize Your Twitter/X Profile (PDF)
• Resource: Optimize Your LinkedIn Profile (PDF)
• Resource: Optimize Your TikTok Profile (PDF)
• Resource: Optimize Your Instagram Profile (PDF)
• Resource: Optimize Your YouTube Profile (PDF)
• Resource: Channel Cheatsheets — What Is Working Today on Each Platform (PDF)

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Expert Q&A Sessions (3 Recorded Sessions)

Three recorded expert Q&A sessions go beyond the core curriculum to address the questions that stump most growing creators.

• Expert Q&A 1: Building Unshakeable Confidence (video — 48m 48s)
• Expert Q&A 2: Finding Your Writing Rhythm (video — 53m 25s)
• Expert Q&A 3: Crafting High-Demand Offers (video — 59m 57s)

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Co-writing Sessions (4 Recorded Sessions)

Four accountability co-writing sessions where participants write together in real time. These recordings let you follow along and install the writing habit by seeing others work through the same challenges.

• Co-writing Session 1 (video — 46m 02s)
• Co-writing Session 2 (video — 42m 17s)
• Co-writing Session 3 (video — 46m 31s)
• Co-writing Session 4 (video — 46m 12s)

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Bonus: Nuggets Library — 20+ Tactical PDF Tip Sheets

A comprehensive collection of standalone tactical guides covering advanced topics not covered in depth in the main lessons.

• Nugget: Post Types Ranked for Follower Growth
• Nugget: Your First 1,000 Followers
• Nugget: Readability and Skimmability
• Nugget: Use Visuals to Communicate Ideas
• Nugget: 8 Ways to Convert Followers into Subscribers
• Nugget: Be Playful with Text
• Nugget: Chunking Copy
• Nugget: Find Negative Word Inspiration
• Nugget: Reach Killers (what tanks your reach without you knowing)
• Nugget: Easter Eggs (video — 1m 33s)
• Nugget: Engaging On Other Accounts (video — 3m 58s)
• Nugget: Engaging with Commenters
• Nugget: Psychology of a Retweet / Share / Comment
• Nugget: Using AI to Help Craft Hooks
• Nugget: Copywriting Tips
• Nugget: Scheduling Tools (including Typefully and Hypefury video — 9m 01s)
• Nugget: Video Assuming No Sound (video — 1m 47s)
• Nugget: Sending Content to Larger Accounts
• Nugget: Re-using Content
• Nugget: Make People Comment
• Nugget: Divert to Newsletter
• Nugget: DMing Followers
• Resource: Copywriting Resources (PDF)
• Resource: Recommended Tools (PDF)
• Resource: Recommended Newsletters (PDF)
• Resource: Recommended Books (PDF)
• Resource: Audio Feed of Lessons (PDF with links)
• Tool: Cha-cha Ching Offer Naming Bot (AI prompt tool)

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Bonus: UNIGNORABLE Newsletter Masterclass

A full standalone masterclass on building and growing an unignorable newsletter — included as a downloadable video replay and companion workbook.

• UNIGNORABLE Newsletter Masterclass Replay (video — 2h 39m 02s)
• Un-Ignorable Newsletter Masterclass Workbook (Word document)
• Resource: UNIGNORABLE Newsletters Masterclass Replay (PDF lesson page)

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Included Bonus Materials to Accelerate Your Results

✅ UNIGNORABLE Newsletter Masterclass — A complete standalone masterclass on newsletter audience building, included as a 2h 39m video replay and a companion workbook. This alone covers newsletter strategy from scratch: writing, growing, and monetizing an email newsletter as a creator.

✅ AI Bot Toolkit (3 Bots) — Three AI-powered prompt tools designed for creators: the Follow-Worthy Headline Bot (generates hook and headline options), the Endless Content Ideas Bot (generates post ideas from your niche), and the Cha-cha Ching Offer Naming Bot (helps name your products or services for maximum appeal). Delivered as PDF prompt files.

✅ Platform Optimization Cheatsheets (5 Platforms) — Dedicated PDF guides for optimizing your Twitter/X, LinkedIn, TikTok, Instagram, and YouTube profiles with current best practices. What is working today on each channel — not generic advice.

✅ Hook Vault & Hook Resources — A curated library of high-performing hook examples across content categories, plus a structured resource guide for building your personal hook swipe file.

✅ Storytelling Frameworks PDF — A structured reference guide covering the storytelling frameworks taught in the Fables module, including how to apply them to LinkedIn posts, Twitter threads, and longer-form content.

✅ Nuggets Library (20+ Tactical PDFs) — Standalone tip sheets covering advanced topics: follower growth mechanics, platform reach killers, AI copywriting, readability, comment engagement psychology, content re-use strategies, and more.

✅ Pre-suasion & Breakthrough Advertising Summaries — Two PDF summaries of foundational marketing psychology books referenced throughout the curriculum — saving you the time of reading both and extracting the most applicable insights.

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About Your Instructor: Katelyn Bourgoin

Katelyn Bourgoin is the CEO of Customer Camp and the founder of “Why We Buy” — a buyer psychology newsletter that has grown to over 65,000 subscribers and earned over $1M in revenue in 2024 alone. Known widely as “The Customer Whisperer,” she has spent over a decade studying the intersection of consumer psychology and marketing strategy, applying behavioral science principles to help businesses understand what actually drives buying decisions.

Katelyn built her career the hard way. As a 4x founder, she launched her first major venture — Vendeve, a peer-to-peer mentoring platform for women entrepreneurs — in 2014, which was described as “the next LinkedIn for women” by both Forbes and Inc. Magazine before she pivoted to her next chapter. She built Customer Camp and her personal brand without a large team or financial safety net, and has openly discussed building her business as a new mom — making her journey relatable to entrepreneurs in the trenches.

Key Credentials & Accomplishments:

✅ Founder of the “Why We Buy” newsletter — 65,000+ subscribers and $1M+ in 2024 revenue — which teaches buyer psychology and consumer behavior to marketers and founders weekly

✅ 210,000+ followers combined across Twitter/X and LinkedIn, built by applying the exact frameworks taught in Unignorable

✅ Has taught 8,000+ students ranging from solopreneurs and agencies to fast-growing startups and Fortune 100 companies through Customer Camp's workshops and courses

✅ Named one of the “Top 20 Wonder Women of SaaS Marketing and Growth” and called an “influential entrepreneur” by Forbes

✅ 4x founder whose startup Vendeve (2014) was featured in Forbes and Inc. Magazine as “the next LinkedIn for women entrepreneurs”

✅ Has appeared on 27+ podcasts including The Brainy Business, Everyone Hates Marketers, Creator Science, and Forward Obsessed, discussing buyer psychology, content strategy, and audience building

✅ Co-created Unignorable with Neal O'Grady (co-founder of Demand Curve), collectively reaching over 1 million founders and marketers through their combined platforms

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BLOCK B: SEO CONTENT (for Google)

What Problems Does Unignorable Solve?

“I've been posting content for months and I'm still not getting any traction or followers” — The core of Unignorable addresses this directly with Module 1's Science of Attention & Persuasion, explaining why most content is ignored from a behavioral psychology perspective, not just a tactics perspective. Instead of telling you to “be more consistent,” the course teaches you the underlying mechanisms that determine whether human brains stop or scroll.

“I know I need to build an audience before my next launch, but I have no idea where to start” — The 34-day challenge format with the 1-Page Personal Brand Plan, Mission & Goals exercise, and One-ness positioning module gives you a structured starting framework. The program is specifically designed for ambitious entrepreneurs who want to build pre-launch demand — not vanity metrics.

“My hooks are weak and nobody reads past my first line” — Module 2 (Hooks 101) is dedicated entirely to the craft of opening lines. It includes the Hook Vault swipe file, the Follow-Worthy Headline Bot AI tool, and a hands-on rewriting exercise — giving you a repeatable process for generating and testing hooks, not just theory.

“I understand marketing conceptually, but I don't know how to apply it to MY personal brand” — The 7 Fs of Attention framework (Fun, Fears, Fables, Familiar, Fascinate, Faces, and the buying trigger) translates abstract psychology into specific, actionable content formats. Each F has a dedicated video lesson and exercise so you practice application, not just consumption.

“I have followers but none of them ever buy from me or join my email list” — Module 7 (From Followers to Leads) covers the “Iceberg CTA” method, profile optimization for conversion, and the one-liner framework — the specific mechanisms that move social followers into your email list and, ultimately, into your customer base.

“Imposter syndrome and fear of judgment keep stopping me from publishing consistently” — Unignorable addresses this at two levels: the You 2.0 mindset module and Fears module (Part 1 and Part 2) specifically tackle the psychological blockers, while the challenge format with mini-challenges and co-writing sessions creates external accountability that makes publishing feel less like a solo vulnerability and more like a team sport.

“I've tried copying what worked for big creators, but it doesn't work for me” — Katelyn's curriculum is built around the WHY behind the HOW. Rather than giving you templates to copy, it gives you the psychological principles (buyer psychology, JTBD theory, persuasion science) that explain why certain content works — so you can create original content that works for your specific audience and niche.

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What Makes Unignorable Different

• Psychology-first, not tactics-first: Most audience-building courses are taught by creators who found what worked for them and then explain the HOW. Unignorable teaches the behavioral science and consumer psychology that explains WHY content earns attention — making the learnings durable across platform changes and niche contexts.

• The 7 Fs framework is a proprietary, systematic model: Rather than a list of content tips, Katelyn and Neal have organized the drivers of human attention into a coherent 7-part framework (Fun, Fears, Fables, Familiar, Fascinate, Faces, and the conversion trigger) that gives creators a mental checklist for evaluating every piece of content they produce.

• Jobs-to-be-Done (JTBD) applied to content strategy: Most content courses ignore buyer psychology entirely. Unignorable applies JTBD theory — traditionally used in product development — to the problem of content creation, helping creators understand what their audience is actually “hiring” their content to do.

• Built for entrepreneurs, not just creators: The program is explicitly designed for people who want to build an audience in order to sell something — a product, a service, a course, consulting. The entire conversion pathway (followers → leads → buyers) is addressed, not just follower growth.

• Accountability architecture baked in: The challenge format with mini-challenges, co-writing sessions, and a structured 34-day progression is designed around behavior change science. Katelyn's background in behavioral psychology informs how the learning is structured — not just what is taught.

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Frequently Asked Questions About Unignorable

What is Unignorable about?

Unignorable by Katelyn Bourgoin is a 34-day personal brand challenge that teaches entrepreneurs the science of attention and persuasion so they can build an audience of future buyers on social media. The program covers hook writing, the 7 Fs of attention, buyer psychology (JTBD), content systems, follower-to-lead conversion, and platform-specific profile optimization across LinkedIn, Twitter/X, Instagram, TikTok, and YouTube.

Who created Unignorable?

Unignorable was co-created by Katelyn Bourgoin and Neal O'Grady. Katelyn is the CEO of Customer Camp and founder of the “Why We Buy” buyer psychology newsletter (65,000+ subscribers, $1M+ in 2024 revenue), known as “The Customer Whisperer” and recognized by Forbes as an influential entrepreneur. Neal O'Grady is a co-founder of Demand Curve, which has taught growth marketing to thousands of startups and generated over $15M in agency revenue through content alone.

What is included in Unignorable?

The downloadable version of Unignorable includes 29 video lessons (12h 59m 01s of video content), 100 downloadable PDFs, 1 workbook document, and 3.90 GB of total content. This covers all core video lessons, 3 recorded Expert Q&A sessions, 4 recorded co-writing sessions, the full Newsletter Masterclass replay (2h 39m), exercise worksheets, platform optimization cheatsheets for 5 channels, AI bot prompt tools, the Hook Vault, Nuggets tactical tip library, storytelling frameworks, and bonus book summaries.

Who is Unignorable best suited for?

Unignorable is best suited for ambitious entrepreneurs who want to build an audience of future buyers — not just followers. Specifically: founders preparing for a product or course launch who need pre-launch demand, experienced creators who have plateaued and need the psychological WHY behind growth, service providers and consultants who want to become the go-to authority in their niche, and solopreneurs who have tried generic audience-building advice and found it did not work for their specific business model.

What will I learn in Unignorable?

You will learn how to write scroll-stopping hooks using the Hook Vault methodology, how to apply the 7 Fs of Attention (Fun, Fears, Fables, Familiar, Fascinate, Faces, and the conversion trigger) to every piece of content you produce, how to identify your “One-ness” and dominate a specific niche topic, how to build a reusable Content Generation System for endless post ideas, how to apply Jobs-to-be-Done buyer psychology to your content strategy, and how to convert social followers into email subscribers using the Iceberg CTA method.

What format is Unignorable delivered in?

Unignorable is delivered as MP4 video files, PDF documents, a PowerPoint template, and a Word document. All 29 videos include English subtitle (.srt) files. Total content size is 3.90 GB. Video files range from short Nugget clips (1-3 minutes) to extended Expert Q&A sessions (up to 59m 57s) and the 2h 39m Newsletter Masterclass replay. All files are downloadable and accessible offline after purchase.

Does Unignorable include any bonus materials?

Yes. The course includes a substantial bonus library: the UNIGNORABLE Newsletter Masterclass (full 2h 39m video replay + companion workbook), three AI bot prompt tools (Follow-Worthy Headline Bot, Endless Content Ideas Bot, Offer Naming Bot), the Hook Vault swipe file, 20+ Nuggets tactical tip sheet PDFs, five platform-specific profile optimization cheatsheets, two marketing book summaries (Pre-suasion and Breakthrough Advertising), storytelling frameworks, copywriting resources, and recommended tools/newsletters/books guides.

What is Katelyn Bourgoin known for?

Katelyn Bourgoin is known as “The Customer Whisperer” — a buyer psychology educator who has built a 65,000+ subscriber newsletter called “Why We Buy” that teaches marketers and founders the psychological triggers behind buying decisions. She is a 4x founder whose startup Vendeve was featured in Forbes and Inc. Magazine, has 210,000+ followers across Twitter/X and LinkedIn, has taught 8,000+ students through Customer Camp, and has appeared on 27+ podcasts including The Brainy Business and Creator Science.

How is Unignorable different from other personal brand and social media courses?

Most personal brand courses teach HOW a specific creator grew their audience and give you templates to copy. Unignorable teaches the behavioral science and consumer psychology — attention mechanics, persuasion principles, Jobs-to-be-Done theory — that explains WHY content earns engagement and trust, making the learnings applicable regardless of platform changes or niche. The 7 Fs of Attention framework is a proprietary systematic model, not a generic tip list, and the curriculum explicitly connects audience-building to revenue generation — not just follower counts.