Unapologetic Sales by Becky Keen

Unapologetic Sales is an 8-week live mentorship program from Becky Keen—a Master Certified Life & Business Coach who has generated $2.5 million in her own coaching business while working part-time hours. This program teaches coaches how to attract more premium clients, make more sales, and show up online with bold, unapologetic energy. Using Becky's proven frameworks including the Invitation Sales Strategy and Desire-Led Messaging Method, you'll learn to sell high-ticket offers priced at $2K–$75K with ease, master magnetic messaging that calls in high-caliber clients, and break through visibility fears to become the go-to expert in your field.

Here's Everything You'll Receive

✅ Complete Course Content: 7 Live Group Coaching Calls (60 minutes each) + Lifetime Access to Recordings

✅ Bonus Training: The $10K Cash Weekend Workshop (Recorded)

✅ Tools & Templates: The Momentum Map (60-Day Action Planner), The Premium Client Attraction Playbook, AI Sales + Content Prompts

✅ High-Quality Formats: Weekly Action Plans, Playbooks, and Prompts

✅ Instant & Lifetime Access: Get access to all trainings, tools, prompts, and strategy with lifetime access

Why Choose CoursesDrop?

✅ Best Value Pricing – Get premium content with a significant saving

✅ Complete & Verified Content – We guarantee you receive every training and bonus

✅ Instant & Lifetime Access – Get your personal access link immediately after purchase

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✅ 30-Day Risk-Free Guarantee – Your purchase is protected by our full money-back guarantee

What You Will Master in Unapologetic Sales

✅ Attract clients into your 1-1 offers and group programs with ease using simple marketing methods that work in any economy

✅ Master desire-led messaging to call in high-caliber clients and move away from pain-point marketing

✅ Sell high-ticket offers ($2K–$75K) with so much ease it feels intuitive and as easy as breathing

✅ Get clear on your unique messaging and how to speak about your work in a way that resonates with ideal clients

✅ Step into your power as a Category of One Coach

✅ Write magnetic messaging that calls in high-ticket buyers

✅ Break through visibility fears and become the go-to expert in your field

✅ Confidently pitch and sell offers priced at $2K–$75K with ease

✅ Fill your programs with amazing clients who happily hand you their credit cards

✅ Post content that sounds and feels like you and flows straight from your soul

Who Is This Course For?

• Coaches who are exceptional at what they do but shrink when it comes to showing up in their brilliance and selling unapologetically

• Consultants who know their work is powerful and want help unleashing their magic with clear messaging

• Service Providers who second-guess themselves, doubt their potential, or worry what people think

• Course Creators who want to fill their programs and offers with amazing clients

• Anyone who wants more premium clients, consistent sales, and a bolder, more aligned brand voice

• Entrepreneurs who crave structure, action steps, feedback, momentum, and people who get them

Complete Training Curriculum

Training 1: The Identity of a Premium Coach

Step into the version of you who sells with confidence and conviction.

Uncover the identity behind effortless sales, because premium clients don't buy your strategy—they buy your energy.

Training 2: Premium Buyer Psychology

Learn how high-caliber buyers think, decide, and invest.

You'll stop selling to pain and start speaking to standards, because premium clients aren't motivated by fear—they're moved by potential.

Training 3: Desire-Led Messaging & Marketing

Write content that sells without convincing.

Learn Becky's six-step Desire-Led Method: how to mirror your audience's reality while calling them forward into their next evolution.

Training 4: The Keys to Becoming Unapologetic

This is where your power clicks in.

Break free from judgment, comparison, and “too much” energy, and claim your space, your rhythm, your brilliance.

Training 5: The Irresistible Offer Formula

Craft offers that feel like a full-body yes.

Package and price your genius so clearly that people don't need to be “convinced”—they just know.

Training 6: The Invitation Sales Strategy

Sell with ease, love, and authority.

Master Becky's signature framework for having sales conversations that feel like service—not pressure.

Training 7: The Premium Buyer Journey

Build your client pathway from free to premium.

Design your full ecosystem—visibility, connection, trust, commitment, expansion—so clients move naturally from your content to your highest-ticket offers.

Frameworks You'll Master

The Micro Messaging Method

Learn to craft content that feels like you, speaks to premium clients, and gets them DMing you to buy. Master desire-led marketing—how to speak to your dream clients' deepest desires and future identity, not their surface-level pain.

The Invitation Sales Strategy

Learn to powerfully invite new clients into your offers, so they feel like a gift and sales feel fun.

The Irresistible Offer Formula

Pre-sell your stacked offers (programs, retreats, masterminds, VIP days) with full-body confidence and no second-guessing.

The Identity Shift Framework

Rewire the beliefs (rejection, fear of failure) holding you back from being fully seen and selling powerfully. Step into your next-level self, now.

Included Bonus Materials

The $10K Cash Weekend Workshop (Recorded)

Learn the exact 4-step cash injection strategy that helped Becky's client go from “nothing's working” to $10K in just one weekend—without launching something new or burning out. Includes:

• The Micro Messaging Method to tap into what premium clients actually want to buy
• How to craft desire-led content that gets people sliding into your DMs
• DM + email scripts for making powerful offers (no convincing required)
• How to shift from “I need a sale” to “I'm here to serve”

The Momentum Map

A 60-day action planner to help you stay consistent, clear, and in powerful sales momentum every day. Stop guessing and wondering what to do—this is the map.

The Premium Client Attraction Playbook

Learn exactly how to position yourself as the obvious choice for high-ticket buyers, and know where to find them. Discover what drives premium clients to buy, how to align your messaging with their desires, and how to confidently attract them into your world.

AI Sales + Content Prompts

Plug-and-play prompts to write hooks, captions and I-help statements that stop the scroll and sound like YOU.

About Your Instructor: Becky Keen

Becky Keen is a Master Certified Life & Business Coach who helps coaches and consultants build multi-six and seven-figure businesses without burning out. After leaving a high-ranking corporate career in the oil and gas industry where she earned a six-figure salary, Becky built her own coaching empire while raising two young children—even after her daughter was diagnosed with a life-threatening illness. Today she generates $50K–$100K months while working just a few days per week, and has helped 1,000+ clients create their own breakthrough results.

Key Credentials & Accomplishments:

✅ $2.5 Million+ Lifetime Revenue – Generated in her own coaching business on part-time hours

✅ Master Certified Life & Business Coach – Certified through the Institute of Coaching Mastery

✅ 1,000+ Clients Served – Over 9 years of mentoring coaches and consultants

✅ Built and Exited Two Million-Dollar Businesses – In the oil and gas field

✅ Gold Award Winner for Best New Business (2016) – For an app she built

✅ $50K–$100K Monthly Revenue – While working only a few days per week

✅ Host of “Secrets of a 7-Figure Coach” Podcast – Available on Apple Podcasts, Spotify, and more

✅ Trained Coaches Inside One of the World's Leading Institutes

✅ Former High-Ranking Professional in Oil & Gas Industry – Left corporate to pursue coaching

✅ Certified in Embodied Leadership Training

✅ Certified in The Psychology of the Chakras Training

✅ Trauma of Money (™) Certified

✅ Education: Memorial University of Newfoundland

✅ Client Results Include: $24K days, $35K packages, $75K packages, clients 4x-ing their income, 6x income growth, clients replacing corporate salaries

✅ Based in Nova Scotia, Canada – Balances business with surfing and snowboarding with family