PAINKILLER by Katelyn Bourgoin

Introduction

PAINKILLER is a comprehensive messaging and positioning system created by Katelyn Bourgoin, a 4X founder turned growth strategist who has been recognized as an “influential entrepreneur” by Forbes and teaches 280,000+ people buyer psychology through her Why We Buy newsletter. This fast-action program helps time-crunched online entrepreneurs create pain-focused messaging that converts by understanding what truly triggers customers to buy. The course includes 8 core training modules, multiple research tutorials, bonus copywriting tools, and a complete workbook system.

Here's Everything You'll Receive

📊 Course Stats:

20 video lessons | 43 downloadable PDFs | 2 documents | 4 images | 3 spreadsheets | 1 presentation | 2h 33m 23s of content | 646,11 MB total

✅ 8 Core Video Training Modules: Complete recorded video training covering messaging strategy, pain-focused positioning, competitive analysis, buyer research methods, and the 3 Ps of pitching

✅ Fast-As-F_ck Research Tutorials: Step-by-step video tutorials on Search Mining, Review/Testimonial Mining, Comment Mining, and Voice-of-Customer Mining techniques

✅ PAINKILLER Messaging Strategy Template: Editable PowerPoint template to develop your complete product messaging strategy

✅ Data Injection Sheet & Buyer Brain Spreadsheets: Excel workbooks for organizing customer insights and ranking buyers

✅ Final PAINKILLER Workbook: Complete Word document workbook guiding you through every exercise and strategy session

✅ 43 PDF Exercise Guides & Resources: All module PDFs, exercise worksheets, bonus resources including the complete list of AI bots, full resource library, and 13 Bulletproof Copywriting Formulas

✅ Customer Ranking Scorecard: Excel template for identifying and prioritizing your best-fit buyers

✅ Copywriting Swipe Files: PDF examples for hero messages, emails, ads, social media posts, and cold outreach

> Note: This includes all recorded training content, video lessons, workbooks, templates, and downloadable resources from the program.

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What You Will Master in PAINKILLER

✅ Transform “vitamin” products into “PAINKILLER” solutions by amplifying the pain your product solves and making it urgently compelling

✅ Identify your real competitors (not just direct product alternatives) and use blazing-fast competitive analysis to uncover positioning gaps

✅ Apply Jobs-to-be-Done theory to understand what functional, emotional, and social jobs your buyers are hiring your product to accomplish

✅ Execute Katelyn's “Fast-As-F_ck” research methods including Search Mining, Review Mining, Comment Mining, and VOC Mining to extract buyer insights in hours instead of weeks

✅ Develop opinionated product positioning that differentiates you in crowded markets by choosing the right category and owning a distinctive point of view

✅ Craft your complete Painkiller Messaging Strategy including positioning statement, active ingredients, ONE Thing focus, and persuasive punch

✅ Master the 3 Ps of Pitching framework (Problem, Promise, Proof) to make any copy more conversion-focused

✅ Apply 13 bulletproof copywriting formulas to revamp hero messages, email campaigns, paid ads, social posts, and cold outreach

✅ Leverage AI bots and automated tools for analyzing customer data, extracting buyer-isms, and identifying messaging patterns

✅ Build a systematic process for ongoing customer research that keeps your messaging aligned with what triggers purchases

✅ Understand the psychology of pain in marketing and why emphasizing problems converts better than listing features

✅ Create messaging that speaks directly to your best-fit buyers' situations, struggles, and the language they actually use

Who Is This Course For?

• The Feature-Focused Founder — You've built a product with amazing capabilities but your messaging falls flat. Potential customers don't understand why they need it, and you're competing on features instead of outcomes. This course teaches you to reframe your entire positioning around the pain you solve, not what your product does.

• The Time-Crunched Solopreneur — You know you need better customer research but can't spend weeks on interviews and surveys. You need results fast. Katelyn's “Fast-As-F_ck” research methods let you mine existing data sources (reviews, comments, searches) to extract buyer insights in hours instead of months.

• The Struggling Service Provider — Your website says you offer “marketing services” or “business consulting” but you sound exactly like everyone else. You're not getting inquiries because your messaging is generic. This course shows you how to position yourself as the obvious choice for a specific buyer struggling with a specific pain.

• The Conversion-Challenged Marketer — Your traffic is decent but conversions are terrible. People visit your site and leave without taking action. The problem isn't traffic—it's that your messaging doesn't make the pain urgent or the solution obvious. Learn to craft messaging that moves people from “maybe later” to “I need this now.”

• The Competitive Market Underdog — You're in a crowded niche with bigger, better-funded competitors and can't figure out how to stand out. This course teaches competitive positioning that identifies what your rivals aren't saying and how to own a unique angle that makes you the only logical choice for a segment.

• The Course Creator with Low Sales — You've created a valuable program but no one's buying. Your sales page lists what's included but doesn't emotionally connect with buyers. Learn to rewrite your messaging using the PAINKILLER framework so prospects feel understood and compelled to purchase.

A Lesson-by-Lesson Breakdown of the Curriculum

Module 1: Welcome & Foundation

This opening module sets the stage for the PAINKILLER methodology and helps you commit the time needed to complete the intensive 3-day messaging sprint.

• Lesson 1.1: Welcome — Start Here (Seriously)
• Lesson 1.2: Messaging “Isn't” Copy — Understanding the critical difference between messaging strategy and copywriting
• 📕 Included resources: Start Here PDF guide, Exercise worksheet to block out your calendar, Full list of resources, Full list of AI bots

Module 2: The Power of Pain

Discover why pain-focused positioning converts better than benefit-focused messaging and how to make your product feel like an urgent necessity instead of a nice-to-have vitamin.

• Lesson 2.1: The Power of Pain — Why emphasizing problems drives more conversions than listing benefits
• 📕 Included resources: The Power of Pain PDF, Vitamins vs. PAINKILLERS deep-dive guide, Exercise worksheet to make your messaging “ouchier”, Why Products Should Be Opinionated guide, Exercise for defining your product's POV

Module 3: Competitive Positioning

Learn to identify who you're really competing against (hint: it's not just direct product alternatives) and execute rapid competitive analysis to find positioning opportunities.

• Lesson 3.1: Scope Out Your “Real” Competitors — Going beyond obvious competitors to understand what else buyers consider
• 📕 Included resources: Scope Out Your Real Competitors PDF, Exercise to list your real competitors, BONUS guide on identifying real competitors, Exercise for blazing-fast competitive analysis, Choosing Your Product Category guide, Exercise for product positioning strategy

Module 4: How To Position Your Product To Win

Master the art of strategic positioning by choosing the right category, understanding Jobs-to-be-Done, and identifying your best-fit buyers.

• Lesson 4.1: How To Position Your Product To Win — Strategic frameworks for differentiation in competitive markets
• 📕 Included resources: How To Position Your Product To Win PDF, Exercise for complete product positioning

Module 5: Understanding Your Best-Fit Buyers

Apply Jobs-to-be-Done theory to understand the functional, emotional, and social jobs your buyers are trying to accomplish when they purchase.

• Lesson 5.1: Why People Really Buy — Jobs-to-be-Done framework applied to buyer decision-making
• Lesson 5.2: What Jobs Do Your Buyers Need To Do? — Identifying the real reasons people hire your product
• 📕 Included resources: Why People Really Buy PDF, How To Identify Your Best-Fit Buyers guide, Exercise to define your best-fit buyer, Customer Ranking Scorecard spreadsheet

Module 6: Fast-As-F_ck Research Methods

Execute Katelyn's signature rapid research techniques that let you extract buyer insights from existing data sources in hours instead of conducting lengthy interviews.

• Lesson 6.1: Fast-As-F_ck Research Methods — Overview of rapid research approaches for time-crunched entrepreneurs
• Lesson 6.2: Search Mining Tutorial — How to analyze search data to understand what buyers are looking for
• Lesson 6.3: Review or Testimonial Mining Tutorial — Extracting buyer language and pain points from existing reviews
• Lesson 6.4: Comment Mining Tutorial — Mining social media comments and forum discussions for buyer insights
• Lesson 6.5: Voice-of-Customer Mining Tutorial — Analyzing customer feedback and support tickets
• Lesson 6.6: AUTOMATIC Data Analysis (Review or Testimonial Mining) — Using AI tools to accelerate analysis
• Lesson 6.7: MANUAL Data Analysis — Hands-on techniques for extracting patterns from customer data
• Lesson 6.8: Buyer-isms Bot Tutorial — Leveraging AI to identify common buyer phrases and language patterns
• 📕 Included resources: Fast-As-F_ck Research Methods PDF, Exercise to choose your research methods, Search Mining tutorial PDF, Review/Testimonial Mining tutorial PDF, Comment Mining tutorial PDF, Voice-of-Customer Mining tutorial PDF, Data Injection Sheet spreadsheet, The Buyer Brain spreadsheet

Module 7: Elements of a PAINKILLER Message

Learn the specific components that make messaging convert and how to craft your complete messaging strategy using Katelyn's proven framework.

• Lesson 7.1: Elements of a PAINKILLER Message — Breaking down the anatomy of conversion-focused copy
• 📕 Included resources: Elements of a PAINKILLER Message PDF, Crafting Potent and Persuasive Messaging guide, Exercise to concoct your product messaging strategy, Cementing Your Product Positioning guide (Part 3 – Messaging Strategy), Choosing Your Active Ingredients & Your ONE Thing guide (Part 4 – Messaging Strategy), Crafting Your PAINKILLER Punch guide (Part 6 – Messaging Strategy), PAINKILLER Messaging Strategy PowerPoint template

Module 8: The 3 Ps of Pitching

Master the Problem-Promise-Proof framework and apply it across all your copywriting including hero messages, emails, ads, social posts, and cold outreach.

• Lesson 8.1: The 3 Ps of Pitching — Simple framework for structuring any persuasive message
• 📕 Included resources: The 3 Ps of Pitching PDF, Exercise to choose copy to revamp and test, BONUS 13 Bulletproof Copywriting Formulas guide, Hero Message (Website) swipe file PDF, Email swipe file PDF, Ad swipe file PDF, Social Media Post swipe file PDF, Cold DM or Cold Email swipe file PDF, 13 Bulletproof Copywriting Formulas document

Bonus Resources

Additional materials to accelerate your results and maximize the value of the program.

• PAINKILLER Workbook (complete Word document with all exercises)
• Customer Ranking Scorecard (Excel template)
• Data Injection Sheet (Excel workbook)
• The Buyer Brain spreadsheet
• Referral program guide
• Review submission guide

Included Bonus Materials to Accelerate Your Results

✅ 13 Bulletproof Copywriting Formulas — A complete guide featuring 13 proven copywriting frameworks you can apply immediately to any marketing material, delivered as both a PDF and editable Word document for easy reference

✅ Complete AI Bot Library — Full list of custom GPT bots and prompts designed to accelerate customer research, extract buyer-isms, analyze data automatically, and generate messaging variations based on your inputs

✅ Copywriting Swipe File Collection — Real examples and templates for 5 critical marketing assets: website hero messages, email campaigns, paid advertisements, social media posts, and cold DM/email outreach, each with before-and-after examples

✅ PAINKILLER Messaging Strategy Template — Editable PowerPoint presentation that walks you through documenting your complete messaging strategy including positioning, target buyer, pain points, active ingredients, and your signature punch

✅ Customer Ranking Scorecard — Excel spreadsheet template for evaluating and prioritizing different buyer segments based on criteria like willingness to pay, pain intensity, and ease of reach

✅ The Buyer Brain & Data Injection Spreadsheets — Two Excel workbooks for organizing customer research insights, tracking buyer language patterns, and systematically analyzing feedback to inform your messaging decisions

About Your Instructor: Katelyn Bourgoin

Katelyn Bourgoin is a 4X founder turned growth strategist who has built, scaled, and sold multiple businesses across marketing, tech, and hospitality sectors. After founding Vendeve—a peer-to-peer mentoring platform that Forbes and Inc. Magazine called “the next LinkedIn for women entrepreneurs”—she pivoted from venture-backed startups to become one of the world's leading experts on buyer psychology and customer research.

Key Credentials & Accomplishments:

✅ Named an “influential entrepreneur” by Forbes and recognized among the “top 20 wonder women of SaaS marketing and growth”

✅ Founder and CEO of Customer Camp, a company dedicated to helping businesses deeply understand what triggers customers to buy

✅ Creator of the Why We Buy newsletter, which teaches buyer psychology and marketing strategy to 63,000+ subscribers

✅ Built an audience of 280,000+ people across X (139.4K followers), LinkedIn (89K followers), and email who follow her insights on consumer psychology

✅ Featured in major media outlets including Forbes, Inc., USA Today, HuffPost, Bustle, CBC, CTV, and Global TV

✅ Previously built and sold a restaurant consulting business in under 2 years, and ran a branding agency working with major clients including Target and Holiday Inn

✅ Known for teaching “Fast-As-F_ck” research methods that help marketers extract buyer insights in hours instead of weeks or months

Katelyn's work focuses on helping product teams, founders, and marketers move beyond basic demographics to understand the real motivations, fears, and jobs-to-be-done that drive purchasing decisions. Her approach combines Jobs-to-be-Done theory with rapid customer research techniques to create messaging that resonates with buyers' actual language and pain points.

What Problems Does PAINKILLER Solve?

“My marketing sounds generic and blends in with every competitor” — Module 2 teaches you how to develop an opinionated product positioning that takes a clear stance, and Module 3's competitive analysis helps you identify what competitors aren't saying so you can own a unique angle that makes you stand out.

“I've spent months trying to do customer research but I'm overwhelmed and don't know where to start” — Module 6 delivers Katelyn's signature “Fast-As-F_ck” research methods including Search Mining, Review Mining, Comment Mining, and VOC Mining that let you extract actionable buyer insights from existing data sources in hours instead of conducting lengthy interview processes.

“People visit my website but don't convert—my copy isn't connecting emotionally” — Module 7 breaks down the exact elements of a PAINKILLER message including how to intensify the pain, use buyer language, and create urgency, while Module 8 teaches the 3 Ps framework (Problem, Promise, Proof) to restructure any copy for maximum conversion.

“I don't know who my real target customer is or what pain points to focus on” — Module 5 applies Jobs-to-be-Done theory to help you identify your best-fit buyers based on what job they're hiring your product to do, not just demographics, and includes the Customer Ranking Scorecard to prioritize which segments to target first.

“My product has great features but no one understands why they need it” — Module 2's “Vitamins vs. PAINKILLERS” framework teaches you how to transform feature-focused messaging into pain-focused positioning that makes your product feel like an urgent necessity rather than a nice-to-have supplement.

“I'm competing in a crowded market and can't figure out how to differentiate” — Module 3 helps you identify your “real” competitors (not just direct alternatives), Module 4 teaches strategic positioning by choosing the right product category, and the competitive analysis exercises reveal positioning gaps your rivals haven't claimed.

What Makes PAINKILLER Different

• Rapid Implementation Timeline: Unlike typical marketing courses that drag on for weeks, PAINKILLER is designed as an intensive 3-day sprint where you complete all exercises, research, and messaging strategy development in 72 hours of focused work, making it ideal for time-crunched entrepreneurs who need results fast.

• Fast-As-F_ck Research Methodology: Instead of lengthy customer interviews that take months to schedule and analyze, Katelyn teaches mining techniques that extract buyer insights from existing data sources (search engines, reviews, comments, testimonials, VOC data) using both manual analysis and AI-powered automation tools.

• Jobs-to-be-Done Framework Applied to Messaging: The course goes beyond surface-level demographic targeting to help you understand the functional, emotional, and social jobs buyers are hiring your product to accomplish, leading to positioning that speaks to actual purchase motivations rather than assumed needs.

• Complete Messaging Strategy System: Rather than just teaching copywriting tactics, PAINKILLER provides a comprehensive PowerPoint template and workbook system to document your entire messaging architecture including positioning statement, competitive differentiation, buyer definition, pain amplification, active ingredients, and signature messaging punch.

Frequently Asked Questions About PAINKILLER

What is PAINKILLER about?

PAINKILLER is an intensive messaging and positioning course that teaches online entrepreneurs and marketers how to create pain-focused messaging that converts by understanding buyer psychology. The program covers competitive positioning, Jobs-to-be-Done buyer research, rapid customer insight extraction methods, and frameworks for crafting persuasive copy across all marketing channels.

Who created PAINKILLER?

PAINKILLER was created by Katelyn Bourgoin, a 4X founder and growth strategist who has been recognized as an “influential entrepreneur” by Forbes. She's the founder and CEO of Customer Camp and teaches buyer psychology to 280,000+ people through her Why We Buy newsletter, X account (139.4K followers), and LinkedIn (89K followers).

What is included in PAINKILLER?

The course includes 20 video lessons totaling 2h 33m 23s, 43 downloadable PDF guides and exercises, 2 documents (including the complete PAINKILLER Workbook), 3 Excel spreadsheets (Customer Ranking Scorecard, Data Injection Sheet, Buyer Brain), 1 PowerPoint messaging strategy template, 4 supporting images, and the complete 13 Bulletproof Copywriting Formulas guide. Total download size is 646,11 MB.

Who is PAINKILLER best suited for?

PAINKILLER is ideal for online entrepreneurs with products that aren't converting, service providers struggling to differentiate in competitive markets, course creators with low sales despite quality content, and marketers who need to do customer research quickly. It's specifically designed for time-crunched founders who need to improve messaging fast without spending months on research.

What will I learn in PAINKILLER?

You'll learn to transform vitamin products into PAINKILLER solutions by amplifying pain, identify real competitors and positioning gaps, apply Jobs-to-be-Done theory to find best-fit buyers, execute rapid customer research using Search/Review/Comment/VOC mining, develop opinionated product positioning, craft complete messaging strategies, master the 3 Ps of Pitching framework, and apply 13 copywriting formulas to revamp hero messages, emails, ads, and social posts.

What format is PAINKILLER delivered in?

The course is delivered as downloadable files including 20 MP4/TS video files (2h 33m 23s total), 43 PDF documents, 1 complete Word workbook (Final PAINKILLER Workbook.docx), 1 PowerPoint template (PAINKILLER Messaging Strategy.pptx), 3 Excel spreadsheets (.xlsx format), and 4 PNG images. Total package size is 646,11 MB.

Does PAINKILLER include any bonus materials?

Yes, the course includes 13 Bulletproof Copywriting Formulas (PDF and Word formats), a complete library of AI bots for customer research automation, copywriting swipe files for 5 marketing asset types (hero messages, emails, ads, social posts, cold outreach), the Customer Ranking Scorecard spreadsheet, and The Buyer Brain data analysis workbook.

What is Katelyn Bourgoin known for?

Katelyn Bourgoin is known for teaching buyer psychology and customer research methods to help businesses understand what triggers purchasing decisions. She's the founder of Customer Camp, creator of the Why We Buy newsletter (63,000+ subscribers), has built an audience of 280,000+ across social platforms, and has been featured in Forbes, Inc., USA Today, and HuffPost. She's recognized for her “Fast-As-F_ck” research methods that extract buyer insights rapidly.

How is PAINKILLER different from other marketing courses?

PAINKILLER is structured as an intensive 3-day implementation sprint rather than a drawn-out program, focuses on rapid “Fast-As-F_ck” research methods that mine existing data instead of lengthy interviews, applies Jobs-to-be-Done theory to understand real buyer motivations beyond demographics, and provides a complete messaging strategy system with templates rather than just teaching isolated copywriting tactics. The course emphasizes pain-focused positioning over benefit-focused messaging.