Offer Breakthrough Workshop by Katelyn Bourgoin

Offer Breakthrough is a self-guided workshop from Katelyn Bourgoin—the buyer psychology expert behind the Forbes-recognized “Why We Buy” newsletter read by 63,000+ marketers. This 4-hour workshop teaches you how to find expensive problems you're uniquely qualified to solve and buyers who will pay premium prices, so you can design a scalable offer that actually sells. Using Katelyn's proprietary Problem-Up™ Offer Design Method and 6 custom AI brainstorming bots, you'll cut through analysis paralysis in hours instead of months and walk away with a validated offer idea ready to pre-sell.

Here's Everything You'll Receive

✅ Complete Workshop Content: On-Demand Course with Bite-Sized Video Lessons + 9 Exercises

✅ AI Tools: 6 Custom-Built GPT Brainstorming Bots (“Sparky”)

✅ Bonus Materials: Interactive Workbook for Team Collaboration

✅ Instant & Lifetime Access: Start immediately, go at your own pace, lifetime updates included

Why Choose CoursesDrop?

✅ Best Value Pricing – Get premium content with a significant saving

✅ Complete & Verified Content – We guarantee you receive every training, bot, and bonus

✅ Instant & Lifetime Access – Get your personal access link immediately after purchase

✅ Secure Payment Process – Your transaction is protected by SSL encryption via PayPal & Stripe

✅ 30-Day Risk-Free Guarantee – Your purchase is protected by our full money-back guarantee

What You Will Master in Offer Breakthrough

✅ Find expensive problems you're uniquely qualified to solve

✅ Identify buyers who will pay premium prices for your solutions

✅ Design scalable offers without getting stuck in analysis paralysis

✅ Validate demand before building anything using pre-sell strategies

✅ Stop stressing over which niche to choose using the Problem-Up™ Method

✅ Discover the innovation framework that separates billion-dollar offers from failures

✅ Hunt for FIRE problems (Frequent, Intense, Require fast action, Expensive)

✅ Learn the 6 principles of painkiller offers

✅ Escape the comparison trap by serving specific contexts competitors ignore

✅ Complete strategic work that normally takes weeks in just hours using AI bots

Who Is This Course For?

• Service-Based Business Owners who have happy clients but struggle to scale beyond trading time for money

• Overworked Entrepreneurs burned out from custom client work that dominates their time and caps their income

• Creators with Half-Formed Ideas stuck in analysis paralysis trying to decide which offer to pursue

• Anyone Who's Launched a Flop and is terrified of making the same expensive mistake again

• Consultants and Freelancers who hit a revenue plateau and can't scale without working more hours

• Strategists Who Freeze on their own projects despite strategizing brilliantly for others

• Entrepreneurs Worried About AI disrupting their business who know they need to move fast

Complete Workshop Curriculum

Phase 1: Problem Discovery

Step 1: Clarify Your Underlying Goal

Before brainstorming a single offer idea, you'll get crystal clear on your real underlying goal. Whether you want to transition out of your current business, build a bridge to premium services, or create a revenue stream that doesn't require 1:1 work.

Outcome: Get clarity on how your offer fits your bigger picture, so you can tell the difference between a good idea and a good idea for YOU.

Step 2: Big Idea Brainstorming (AI Bot Included)

Most entrepreneurs start with a format (“I'll build a course!”) instead of a problem. Using Sparky's AI acceleration, you'll brainstorm concepts that align with actual customer needs and your unique capabilities.

Outcome: If you have an idea already, you'll stress-test it in the workshop. If you don't, you'll generate multiple strategic concepts in minutes to explore using the Problem-Up™ method.

Step 3: Understand Why People Really Buy (Market Demand)

Discover the innovation framework that separates billion-dollar offers from failures. This will completely change how you think about offer design and demand. (Hint: it's not “niching down”).

Outcome: Know how to spot overlooked, highly profitable pockets of opportunity in ANY market. It's like having X-ray vision.

Step 4: Identify Your Best-Fit Buyers (AI Bot Included)

Never worry about targeting the wrong buyers again. Learn how to find people who urgently need to get a job done and will pay top-dollar for solutions that feel customized to their specific context. This isn't about finding more customers—it's about finding better customers who value what you do.

Outcome: Uncover your top 3 buyer segments ranked by profit potential, so you focus on markets that actually matter—and actually buy.

Step 5: Do Rapid Painstorming (AI Bot Included)

Crawl inside the minds of your potential buyers to dig up the urgent, painful, and expensive problems they'll pay practically anything to solve. Using the powerful AI brainstorming tool, you'll hunt for FIRE problems (aka problems that are Frequent, Intense, Require fast action, and Expensive).

Outcome: Walk away with a comprehensive problem map showing exactly which painful issues your buyers face and which represent the biggest profit opportunities.

Phase 2: Solution Design

Step 6: Problem Prioritization

If you aren't clear about the specific problems you're best suited to solve, you might try to tackle too many problems and build a one-size-fits-all solution that never gets traction. You'll learn a simple rule of thumb that will save you a lot of heartache.

Outcome: Choose the specific 1-5 problems your new offer will solve—the ones that you're uniquely positioned to solve with maximum profit potential.

Step 7: Target Market Refinement (AI Bot Included)

Should you target demographics? Trigger events? Transformation goals? Getting this right is the difference between an offer that sells itself and months of wasted time. Discover how to escape the comparison trap by serving specific contexts competitors ignore.

Outcome: Choose a hyper-specific target market that inspires meaningful product differentiation (and makes marketing 10X easier).

Step 8: Design Your Scalable Offer Idea (AI Bot Included)

Learn the 6 principles of painkiller offers and explore both logical solutions (faster, cheaper, more effective) and “psycho-logical” solutions (like the mirror-in-elevator trick). Whether you want to offer productized services, high-ticket hybrids, or low-cost bridge offers, you'll design something that solves real problems at premium prices.

Outcome: Design a compelling offer concept that solves profitable problems in a way that feels fresh yet familiar.

Step 9: Map Your Pre-Sale Plan

Validate demand before building anything (and avoid Katelyn's billion-dollar mistake). If you can't sell it before you build it, you probably can't sell it afterward. You'll identify your first 3-10 potential buyers, design your simplest sellable version, and choose your testing approach.

Outcome: Complete pre-sell strategy including who to approach, how to pitch your concept, and what to charge for early access.

Included AI Brainstorming Bots (Sparky)

The workshop includes 6 custom-built GPTs designed to help you break through mental blocks and complete strategic work that normally takes weeks in just hours:

✅ Quick & Dirty Idea Bot – Rapidly brainstorm initial concepts

✅ Job Statement Refiner Bot – Clarify what job customers are hiring your offer to do

✅ Potential Buyers Brainstorm Bot – Identify and rank your best-fit buyer segments

✅ Painstorming Bot – Uncover painful, expensive problems worth solving

✅ Refine Your Target Market Bot – Narrow down to hyper-specific, profitable segments

✅ Rapid Offer Ideation Bot – Design compelling offer concepts that solve real problems

About Your Instructor: Katelyn Bourgoin

Katelyn Bourgoin is the creator of “Why We Buy,” the buyer psychology newsletter read by 63,000+ marketers that was named a “must-read for marketers” by Forbes. A 4x founder turned growth strategist, Katelyn has built a 7-figure business teaching growth-ready teams how to get inside their customers' heads so they can market smarter. She's generated $1.8M from just 4 products without “niching down” and has used the same pre-sell strategy taught in this workshop to generate 5-figures in sales before building products—three times.

Key Credentials & Accomplishments:

✅ $1.8M+ Generated from Just 4 Products – Built without “niching down” using problem-focused offer design

✅ $1M+ Revenue in 2024 Alone – From her Why We Buy business

✅ $33,750 in Just 53 Minutes – Generated during a single pre-order campaign

✅ $1M+ from UNIGNORABLE in 2 Years – Co-created audience-building program with Demand Curve

✅ Sold Out New Program in 6 Minutes – Using her own messaging strategies

✅ 63,000+ Newsletter Subscribers – “Why We Buy” buyer psychology newsletter

✅ Newsletter Named “Must-Read for Marketers” by Forbes – Generates ~$25,000/month in ad revenue alone

✅ 250,000+ Social Followers – Across Twitter/X and LinkedIn

✅ 10,000+ Students Taught – From solopreneurs to Fortune 100 companies

✅ Named “Influential Entrepreneur” by Forbes – Recognized for her unique approach to customer insights

✅ “Top 20 Wonder Women of SaaS Marketing and Growth” – Named by SaaStock

✅ 4x Founder – Including venture-backed tech startup and successful agency exits

✅ Founded Vendeve – Venture-backed startup called “the next LinkedIn for women entrepreneurs” by Forbes and Inc. Magazine

✅ Previous Agency Clients Include Target and Holiday Inn – Built RedRiot branding agency

✅ Built and Sold Restaurant Consulting Business – In under 2 years

✅ Multiple 6-Figure Product Launches – Consistently launches products that sell out

✅ Featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, and Bustle

✅ Co-Creator of UNIGNORABLE – With Neal O'Grady of Demand Curve

✅ 4.8 Star Rating from 500+ Past Participants – For Offer Breakthrough workshop

✅ Endorsed by Justin Welsh, Jay Clouse, Amanda Natividad (VP Marketing, SparkToro), Kieran Drew, and Chenell Basilio (Growth In Reverse)