God Tier Ads Framework + Workshop Library by Ed Leake

Introduction

The God Tier Ads Framework + Workshop Library is Ed Leake's comprehensive Google Ads training system, created by a PPC expert with over 14 years of experience managing half a billion dollars in ad spend. Voted the 5th Most Influential PPC Expert in the world in 2024, Ed built this framework from the exact processes he used to scale his performance-based agency to 7-figures before selling it in January 2025. The program includes 7 major components covering everything from foundational conversion tracking to advanced automation scripts, plus dedicated workshop libraries for both ecommerce and lead generation campaigns.

---

Here's Everything You'll Receive

📊 Course Stats:

57 video lessons | 127 downloadable PDFs | 17 documents | 18 spreadsheets | 20h 42m of content | 5.87 GB total

✅ PPC Performance Framework: The complete 400+ step checklist system covering foundation, attribution, planning, building, and optimization. Includes 27 video lessons, 97 PDFs, and 31 documents with every template, checklist, and decision framework Ed uses in real client accounts.

✅ Lead Gen Workshop Library: 10 real-world campaign audits and optimizations (8h 22m) covering B2B IT services, financial services, mortgages, car detailing, dentists, travel, and more — showing exactly how Ed diagnoses and fixes underperforming accounts.

✅ Ecommerce Workshop Library: 7 deep-dive sessions (6h 32m) on multi-product stores, single-product DTC, shopping feed optimization, luxury ecommerce, and seasonal campaign structures — all recorded from actual client work.

✅ Smart Ecommerce Mini-Series 2024: 9 focused lessons on Performance Max migration, campaign splitting strategies, ROAS scaling, and GTIN optimization specifically for shopping campaigns.

✅ 23 Pillars of Ad Copy: The complete ad copywriting playbook plus ChatGPT automation scripts to generate high-performing responsive search ads at scale.

✅ Automation Vault: 30+ Google Ads scripts for automated keyword bidding, negative keyword management, Performance Max insights, search term mining, quality score monitoring, and revenue maximization.

✅ Overseer's Dashboard for Google Ads: Access to Ed's proprietary Google Sheets reporting dashboard with lifetime 50% discount.

✅ Ultimate Landing Page Checklist: The complete conversion optimization checklist used across hundreds of client accounts.

✅ Bonus Resources: Google Analytics 4 migration guides, conversion tracking setup tutorials, RSA templates, ad recon templates, negative keyword lists, callout extension libraries, and audience targeting spreadsheets.

> Note: This includes all recorded training content, video lessons, workbooks, templates, scripts, and downloadable resources from the program. Live coaching sessions, private community membership, and direct access to Ed Leake are available exclusively through the official program.

---

Why Choose CoursesDrop?

✅ 10+ Years of Trust — Delivering digital courses to students worldwide since 2014

✅ Complete & Verified Content — Every module and bonus included, or your money back

✅ 30-Day Money-Back Guarantee — Not satisfied? Full refund, no questions asked

✅ Instant Access — Download your course within minutes of purchase

✅ Secure Checkout — Protected transactions via PayPal & Stripe with SSL encryption

---

What You Will Master in God Tier Ads Framework + Workshop Library

✅ Build conversion tracking systems that survive iOS 14 privacy updates using Enhanced Conversions, micro-conversions, and consent mode implementation — eliminating the blind spots that kill most Google Ads campaigns

✅ Design account structures using Ed's proprietary “wireframe” methodology and golden ratios that match budget to business model, preventing wasted spend on misaligned campaign architectures

✅ Predict campaign performance before spending a dollar using the Ad Predictions spreadsheet — the exact calculator Ed uses to forecast CPA, conversion rates, and budget requirements for client proposals

✅ Master the 2025 keyword match type methodology that balances broad match automation with exact match control, based on budget thresholds and conversion volume realities

✅ Diagnose underperforming campaigns using the Keyword Decision Matrix and Search Term Report Rules — knowing exactly when to add negatives, when to expand, and when to leave the algorithm alone

✅ Scale smart bidding campaigns from $50/day to $5,000/day without killing performance using the Budget Optimization Game Plan and migration frameworks for tCPA and tROAS

✅ Optimize shopping feeds for maximum ROI by implementing the 47-point feed audit covering product titles, GTINs, custom labels, and category structures that directly impact Shopping and Performance Max results

✅ Write high-converting responsive search ads using the 23 Pillars framework, then automate the entire process with ChatGPT scripts that generate dozens of tested variations in minutes

✅ Deploy 30+ automation scripts for tasks like auto-negative keyword addition based on impression thresholds, trending search term reports, Performance Max search category insights, and revenue-based product tiering

✅ Audit and rescue failing accounts using the reactive vs proactive management checklist — the same process Ed follows when taking over accounts that previous agencies mismanaged

✅ Set up Performance Max campaigns with proper conversion segmentation, asset group structure, budget allocation, and the negative keyword workarounds that actually improve search quality

✅ Build Looker Studio client dashboards that show real business impact instead of vanity metrics, using the exact template Ed's agency used to retain clients for years

---

Who Is This Course For?

• The Frustrated Freelancer — You've been running Google Ads for 1-3 years but results are inconsistent. Some campaigns crush it, others burn cash, and you can't figure out why. This framework gives you the diagnostic checklists and decision trees that eliminate guesswork and deliver predictable results across every client account.

• The Agency Owner Drowning in Client Work — You're personally managing 10-20 Google Ads accounts and can't scale because everything depends on your brain. You need documented processes, templates, and automation scripts to train junior team members and deliver consistent quality without working 60-hour weeks.

• The Ecommerce Manager Fighting Low ROAS — You're running shopping campaigns or Performance Max with mediocre 2-3x ROAS when you need 5x+ to hit profit targets. The Shopping Feed Optimization workshop and Ecommerce campaign audits show exactly where product data, bidding, and structure improvements unlock 2-3x performance gains.

• The B2B Marketer Wasting Budget on Junk Leads — Your lead gen campaigns generate volume but sales complains about quality. The Lead Gen workshop library demonstrates real fixes: search term sculpting, negative keyword strategies, ad copy filtering, and conversion tracking setups that capture lead quality signals.

• The Google Ads Newbie Overwhelmed by Complexity — You've been thrown into managing Google Ads with minimal training and Google's interface is a confusing mess of recommendations you don't trust. The Foundation module walks through conversion tracking, attribution, and account structure from absolute zero with templates for every step.

• The Performance Marketer Stuck in Manual Hell — You spend 10+ hours per week on repetitive tasks: checking search terms, adjusting bids, monitoring quality scores, generating reports. The Automation Vault gives you plug-and-play scripts that handle these tasks automatically, freeing 80% of your optimization time.

• The PPC Expert Needing Advanced Tactics — You've mastered the basics but want cutting-edge strategies like server-side tagging, micro-conversion segmentation, broad match scaling frameworks, and Performance Max hacks that aren't published anywhere else. The advanced modules deliver exactly that from someone managing millions in monthly ad spend.

---

A Lesson-by-Lesson Breakdown of the Curriculum

Module 1: 23 Pillars of Ad Copy

Master the complete framework for writing responsive search ads that drive conversions, plus automation tools to scale your ad creation process.

• Lesson 1.1: Automate Your Responsive Search Ads with this ChatGPT Script
• Lesson 1.2: Basic — Automating Your Ad Copy with A.I.
• 📕 Included resources: The 23 Pillars of Ad Copy Playbook (PDF), Ad Copywriting Cheat Sheet, Ad Copy Agent for GTA 2025, ChatGPT automation script files

Module 2: Ecommerce Workshop Library

Real campaign audits and optimization sessions from actual ecommerce accounts across different business models (6h 32m of content).

• Lesson 2.1: Multi-product Store — Complete account structure and optimization walkthrough
• Lesson 2.2: Single Product DTC — Scaling a focused product brand profitably
• Lesson 2.3: Shopping Feed Optimisation for Ultimate ROI — The 47-point feed audit process
• Lesson 2.4: Luxury Clothing — High-ticket ecommerce campaign strategies
• Lesson 2.5: Shopping Campaign Structures — Template frameworks for different catalog sizes
• Lesson 2.6: Ecommerce — Seasonal Search — Preparing for and capitalizing on seasonal demand
• Lesson 2.7: Ecommerce — Seasonal Shopping — Shopping-specific seasonal strategies
• 📕 Included resources: Shopping Campaign Structure templates, Shopping Feed Optimisation Workshop guide

Module 3: Lead Gen Workshop Library

10 complete campaign audits showing real diagnosis and optimization across B2B and B2C lead generation accounts (8h 22m of content).

• Lesson 3.1: B2B IT Managed Services — Complex B2B campaign optimization
• Lesson 3.2: B2C Financial — Consumer financial services lead generation
• Lesson 3.3: B2C Windows & Doors — Home improvement lead gen strategies
• Lesson 3.4: Mortgages & Loans — High-compliance lead generation
• Lesson 3.5: Single Campaign Account (more interesting than you might think) — Maximizing limited-budget scenarios
• Lesson 3.6: Lead Gen Dentists Audit — Local service business optimization
• Lesson 3.7: B2C Car Detailing — Service-based local lead generation
• Lesson 3.8: B2C Travel Audit & Recommendations — Travel industry campaign strategies
• Lesson 3.9: Competitor Ad Reconnaissance — Systematic competitive intelligence gathering
• Lesson 3.10: Ad Customisers — Dynamic ad personalization with useful examples
• 📕 Included resources: Competitor Ad Reconnaissance template, Ad Customisers implementation guides

Module 4: Overseer's Dashboard for Google Ads

Access Ed's proprietary reporting dashboard with special lifetime discount.

• Lesson 4.1: 50% OFF, For Life! — Dashboard access and pricing details
• Lesson 4.2: We update the dashboard, again — Latest feature updates and improvements
• 📕 Included resources: Dashboard access links and setup documentation

Module 5: PPC Performance Framework

The complete 400+ step system covering every aspect of Google Ads management from foundation to advanced optimization (4h 20m of content across 27 videos, 97 PDFs, and 31 documents).

Section 5.1: Foundation

• When & Why to use Micro Conversions — Going beyond primary conversion tracking
• Quick Reference — Micro Conversions — Fast implementation checklists
• Identify & Apply Micro Conversions — Step-by-step setup process
• Micro Conversion & Segmentation Sheet — Planning template
• Google Ads Audit Template — Complete account audit framework
• Consent Mode for Google Ads — Privacy compliance implementation
• Call Conversion Tracking — Phone lead tracking setup
• Conversion Tag Audit — Ensuring accurate data collection
• Getting Started with Enhanced Conversions — First-party data implementation
• GTM Website Form Tracking — Form submission tracking via Tag Manager
• 📕 Included resources: 13 PDFs covering all conversion tracking scenarios

Section 5.2: Attribution

• Video: Is Last-click Attribution Okay? — When default attribution actually works
• Picking the Right Attribution Model — Decision framework for your business type
• 📕 Included resources: Attribution Model Cheat Sheet, comprehensive attribution guide

Section 5.3: Planning

• Account Structure Dogma — Why most “best practices” are wrong
• Wireframes: Build Accounts For Better Results — Visual planning methodology
• How to Approach Budget & KPI — Setting realistic targets and allocations
• Bidding Strategy Foundation — Choosing the right bidding approach
• Ad Predictions Sheet — Forecasting performance before launch
• Negative Keyword List Categories — Pre-emptive negative keyword organization
• Competitor Ad Reconnaissance (with template) — Systematic competitive research
• Video: Critical Thinking for Account Structure — Advanced structural decisions
• Video: How I Predict Google Ads Results (with $0 Ad spend) — Complete forecasting walkthrough
• Video: Q&A — Account structure and match types — Common questions answered
• Video: Q&A — How Many RSAs Per Ad Group — Ad testing best practices
• 📕 Included resources: Account Structure Build 2023, Bidding Strategy Foundation, Content Suitability guide, Ed's Ad Recon Template (Excel), Negative Keyword List Categories (Excel), Google Ad Predictions calculator (Excel + Macro version), Performance Max Pros & Cons, Responsive Search Ad Optimisation guide

Section 5.4: Building

• Account Structure Golden Ratios — Budget-to-structure matching formulas
• Keyword Match Type Methodology & Cheat Sheet — 2025 match type strategy
• 142 Callout extension examples — Copy-paste callout library
• Placement exclusions for kids channels — Brand safety lists
• Audience Targeting List — Complete audience taxonomy
• Basic: Landing Page Checklist — Conversion optimization fundamentals
• Jonah's Landing Page Research Checklist — Advanced CRO research process
• Video: Landing Page Optimisation Tips & Tricks — Practical implementation advice
• Video: Q&A — How to safely split campaigns — Risk mitigation when restructuring
• 📕 Included resources: Account Structure Q&A, Ad Extensions guide, Bidding Strategy Cheat Sheet, Kids YouTube Channels exclusion list (Excel), Audience Targeting List (Excel), Callout examples (Excel), Geographic targeting database (Excel), Landing Page Checklist Template (Excel), Keyword Match Type Methodology 2025

Section 5.5: Optimisation

• Avoid Under & Over Optimisation — Finding the right intervention frequency
• Month 1 to 2 of Your New Campaign — Critical early-stage decisions
• The Keyword Decision Matrix — When to keep, pause, or exclude keywords
• Search Term Report Rules — Systematic search term review process
• Migrate Away from Maximise Conversions — Transitioning to target bidding
• Budget Optimisation Game Plan — Scaling budget without killing performance
• Auto-apply Recommendations — Which Google recommendations to enable (and avoid)
• Ad Reading Comprehension Hack — Understanding what your ad copy actually communicates
• Looker Studio Reporting Dashboard for Clients — Building useful client reports
• Proactive vs Reactive Management Processes — Moving from firefighting to strategic management
• Video: Budget Won't Spend — Diagnosing limited-by-budget issues
• Video: Easy-mode broad match test — Low-risk broad match experimentation
• Video: Real Scenario — diagnose poor tCPA performance — Live troubleshooting example
• Video: Scale Smart Bidding (walk-through) — Complete scaling demonstration
• Video: Week 1 of a New Campaign or Account — First 7 days checklist
• Video: Weekly Optimisation Routine Example — Ed's actual weekly workflow
• 📕 Included resources: Avoid Under & Over Optimisation guide, Budget Optimisation Game Plan, How to Scale Smart Bidding, Migrate Away from Maximise Conversions, Reactive vs Proactive Checklist, Search Term Report Rules, The Keyword Decision Matrix, Working with Negative Keywords, Shopping Campaign Structure, Shopping Feed Optimisation Workshop

Module 6: Smart Ecommerce Mini-series 2024

Focused training on Performance Max and Smart Shopping optimization for ecommerce accounts.

• Lesson 6.1: Standard Shopping vs Performance Max — Migration decision framework
• Lesson 6.2: Example Campaign Structure — Real account structure walkthrough
• Lesson 6.3: Post migration checks and what to expect — Avoiding performance dips
• Lesson 6.4: Quick intro — start here! — Mini-series overview
• Lesson 6.5: How and when to split Smart Shopping! — Campaign segmentation strategies
• Lesson 6.6: When is it safe to split campaigns? — Risk assessment framework
• Lesson 6.7: Use target ROAS and daily budget to scale — Scaling methodology
• Lesson 6.8: When to use a Target ROAS — Bidding strategy selection
• Lesson 6.9: How to take advantage of GTIN — Product identifier optimization
• 📕 Included resources: Use ROAS & Budget to Successfully Scale, When & How To Split Smart Shopping

Module 7: Ultimate Landing Page Checklist

Conversion rate optimization framework used across hundreds of client landing pages.

• 📕 Included resources: God Tier Landing Page Optimisation Checklist (Excel with full audit framework)

Module 8: Automation Vault

30+ plug-and-play Google Ads scripts for automating repetitive optimization tasks.

• Video: Introducing the Scripting Gurus & Automation Library — How to install and use scripts
• Video: How to install and use scripts — Complete setup walkthrough
• Video: Impression Based Auto Negative Keywords — Automatic negative keyword addition
• Video: Revenue Maximiser Tiering Script for PMax and Shopping — Product performance-based budget allocation
• Video: Ultimate Performance Max Insight Report — Advanced PMax reporting
• Video: Word Count Analysis for Shopping Item Titles — Feed optimization automation
• 📕 Included resources: Automated Manual Keyword Bidding script, Google Ads Forecast Report, Impression Based Auto Negative Keywords, Make Exact Match Exact, Performance Max Trending Search Categories, Revenue Maximiser Tiering Script, Search Query Mining ngram report, Report Trending Search Terms (daily + comparison versions), Ultimate Performance Max Insight Report, Word Count Analysis script, Ad Create Date tracker, Audience bid mapper, Auto negative adder, Automatic RSA Adder, Close Variants Report, Duplicate keyword checker, Keywords to negative list converter, Link Checker, Low Quality Score Alert, N-Gram analysis script, PMax search trends, QS Analysis Report, Search Partner Performance analyzer

Module 9: Google Analytics 4

Complete GA4 implementation and configuration guides for Google Ads optimization.

• 📕 Included resources: Server-side Tagging Pros & Cons, UA vs GA4 Metrics Cheat Sheet, Comparing Metrics UA vs GA4, Audit Template, Micro Conversion & Segmentation sheet, Performance Framework (updated Jan 2025), Custom Audiences in GA4, Ecom Tracking GA4 For Shopify, GA4 Configuration and Setup, GA4 Ecommerce Tracking Part 1 & 2, GTM Server-side Conversion Tracking

Module 10: Performance Max Deep Dive

Advanced Performance Max training covering setup, optimization, and troubleshooting.

• Video: Introducing the Scripting Gurus & Automation Library — Automation tools for PMax
• Video: PMax for Lead Gen Accounts is Optional — When to use (and skip) PMax for lead generation
• Video: Proactive vs Reactive Management Processes — Strategic PMax management
• Video: Quick Fire Questions with John Moran — Expert Q&A session
• 📕 Included resources: PMax Part 1 — The Basics, PMax Part 2 — The Conversions, PMax Part 3 — The Campaign Structures, PMax Part 4 — Budgets & Bidding, PMax Part 5 — Setup Final Checks, PMax Part 6 — Optimisations, PMax Review Timeline

Additional Bonus Resources

• RSA Templates by Ed Leake (Excel) — Proven ad copy frameworks
• Ed's Ad Recon Template (Excel) — Competitor intelligence system
• Auto Negative Keywords spreadsheet — Pre-built negative lists
• Google Ads Forecast Report spreadsheet — Budget forecasting tool
• Revenue Maximiser Tiering spreadsheet — Product segmentation tool

---

Included Bonus Materials to Accelerate Your Results

✅ The Complete Google Ads Audit Template — Ed's comprehensive account audit framework covering conversion tracking, attribution, structure, keywords, ads, extensions, audiences, and bidding — the exact checklist he uses when evaluating potential agency clients (PDF + Excel)

✅ 142 Callout Extension Examples — Copy-paste library of proven callout extensions organized by industry and intent, eliminating writer's block for ad extensions (Excel spreadsheet)

✅ Negative Keyword List Categories — Pre-built negative keyword lists across 15+ categories (job seekers, information seekers, free, cheap, competitors, etc.) ready to apply to any account (Excel with 1000+ terms)

✅ Ed's Competitor Ad Reconnaissance Template — Systematic framework for analyzing competitor ads, landing pages, offers, and positioning to inform your own strategy (Excel template + video walkthrough)

✅ Google Ad Predictions Calculator — The exact spreadsheet Ed uses to forecast CPA, conversion rates, and required budget before launching campaigns, including macro-enabled version for advanced scenarios (Excel + macro version)

✅ Landing Page Optimisation Checklist — 80+ point audit covering above-fold elements, value proposition, social proof, form optimization, trust signals, and mobile experience (Excel framework)

✅ Looker Studio Client Dashboard Template — Pre-built Google Data Studio dashboard connecting Google Ads and GA4 with the metrics clients actually care about, ready to white-label (template access)

✅ Shopping Feed Optimization Workshop — Complete guide to the 47-point feed audit covering product titles, descriptions, GTINs, custom labels, product types, and feed segmentation strategies (comprehensive PDF)

✅ RSA (Responsive Search Ad) Templates — Proven headline and description frameworks organized by campaign type, funnel stage, and industry vertical (Excel with 100+ examples)

✅ Keyword Match Type Methodology 2025 — Complete decision framework for when to use exact, phrase, and broad match based on budget, conversion volume, and campaign maturity (detailed PDF guide)

✅ Server-side Tagging Implementation Guide — Pros, cons, setup process, and use cases for Google Ads server-side tracking via Google Tag Manager (technical PDF)

✅ GA4 Ecommerce Tracking Guides — Step-by-step implementation for Shopify and custom platforms covering event configuration, ecommerce events, and enhanced measurement (2-part PDF series)

---

About Your Instructor: Ed Leake

Ed Leake is one of the world's most respected Google Ads experts, with a rare combination of hands-on agency experience and technical innovation. He started in digital advertising in the late 1990s running display ads for a computer hardware review website, then moved into Google AdWords when it was still in beta. Over the past 14+ years, he has personally managed over half a billion dollars in Google Ads spend across hundreds of client accounts spanning ecommerce, lead generation, B2B, and B2C.

Ed founded and scaled Midas Media, a performance-based PPC agency where compensation was tied directly to client results — a business model that forced brutal efficiency and real-world optimization mastery. He grew Midas Media to 7-figures in annual revenue before successfully selling the agency in January 2025. Unlike course creators who stopped practicing years ago, Ed remained actively involved in client accounts throughout, ensuring his teaching stayed current with Google's constant algorithm changes.

Key Credentials & Accomplishments:

✅ Voted 5th Most Influential PPC Expert in the world in 2024 by industry peers and professionals

✅ Over 14 years of Google Ads experience managing $500+ million in lifetime ad spend

✅ Founded and scaled Midas Media to 7-figure annual revenue using purely results-based pricing model, sold January 2025

✅ Featured in BBC, Search Engine Journal, Data Feed Watch, Ahrefs blog, HubSpot, and Shopify publications

✅ Launched God Tier Ads in December 2020, generating $20,000+ in first week and growing to one of the most respected Google Ads training programs

✅ Created AdEvolver in 2019, a Google Ads automation platform, and acquired Adboozter in 2018

✅ Founder of The Agency Forge, specialized training platform for PPC agency owners

✅ Maintains active Google Ads consultancy practice, personally auditing and optimizing accounts to stay current with platform changes

✅ Published 400+ step Performance Framework used by thousands of PPC managers and agency owners worldwide

✅ Built first website in 1996, giving him nearly 30 years of digital marketing evolution perspective from pre-Google through modern AI-driven automation

---

What Problems Does God Tier Ads Framework + Workshop Library Solve?

“I set up conversion tracking but my data doesn't match what Google Analytics shows, and I don't know which numbers to trust” — The Foundation module walks through Enhanced Conversions, micro-conversions, GA4 integration, consent mode, and conversion tag audits so your tracking is bulletproof. You'll know exactly what's being counted, where discrepancies come from, and how to reconcile data sources for confident decision-making.

“My campaigns worked great for 2 months, then performance fell off a cliff and I don't know what changed” — The Optimization module teaches the diagnostic process for performance drops: Search Term Report Rules show if search quality degraded, the Keyword Decision Matrix reveals if you over-pruned good terms, Budget Optimization Game Plan identifies if you hit diminishing returns, and the Weekly Optimization Routine prevents these issues before they tank results.

“I'm spending $3,000/month but only getting 2.5x ROAS when I need 5x to be profitable” — The Ecommerce Workshop Library demonstrates real fixes from actual underperforming accounts: shopping feed optimization (the #1 leverage point most people ignore), product segmentation using custom labels, negative keyword sculpting for shopping campaigns, and Performance Max structure improvements that typically unlock 50-100% ROAS improvements.

“Google keeps recommending I switch to broad match and automated bidding but I'm terrified of wasting budget” — The Planning section provides the exact decision framework: budget thresholds that determine when automation works (spoiler: under $50/day it usually doesn't), the “easy-mode broad match test” for low-risk experimentation, and migration strategies that protect performance while transitioning from manual to smart bidding.

“My lead volume is good but sales says the leads are garbage and won't close” — The Lead Gen Workshop Library shows 10 real examples of improving lead quality: search term mining to exclude unqualified traffic, ad copy filtering that pre-qualifies prospects, form field optimization, micro-conversions that track lead quality signals, and audience layering that targets decision-makers vs researchers.

“I spend 15 hours per week on repetitive tasks: checking search terms, adjusting bids, monitoring Quality Scores, building reports” — The Automation Vault provides 30+ scripts that handle this automatically: auto-negative keyword addition based on impression thresholds, trending search term alerts, Quality Score monitoring, Performance Max insight extraction, and automated reporting dashboards. This typically recovers 10+ hours weekly for strategic work.

“I've been told to use Performance Max but every time I try it, performance is worse than my old campaigns” — The Performance Max Deep Dive and Smart Ecommerce Mini-series cover the nuances that make or break PMax: proper conversion action segmentation (primary vs secondary), when to split vs consolidate campaigns, asset group structure, budget allocation between PMax and other campaign types, and the search term exclusion workarounds that actually improve traffic quality.

---

What Makes God Tier Ads Framework + Workshop Library Different

• Built from a Performance-Based Agency — Unlike most courses created by affiliate marketers or consultants, this framework comes from an agency that only got paid when clients made money. Every strategy had to work in the real world under commercial pressure, not just sound good in theory. The result is a brutally practical system with zero fluff.

• Real Campaign Audits, Not Theoretical Examples — The workshop libraries show Ed's actual screen recordings while diagnosing and fixing underperforming accounts across 17 different industries and business models. You see the messy reality of inherited accounts, the diagnostic process for finding root causes, and the specific fixes that moved the needle — not sanitized case studies.

• 400+ Step Checklist System, Not Vague Principles — Most courses teach concepts and leave you to figure out implementation. God Tier Ads provides the actual checklists, spreadsheets, and decision trees Ed used in his agency. Every audit, build, and optimization follows documented processes you can hand to a team member or VA.

• 30+ Automation Scripts for Scale — The course goes beyond “what to do” and provides “how to automate it” with plug-and-play Google Ads scripts for automatic negative keywords, search term monitoring, Quality Score alerts, Performance Max reporting, and revenue-based product tiering. These scripts represent thousands of dollars in development work if you hired a programmer.

• Constantly Updated Since 2020 — Ed continues releasing free updates as Google Ads evolves: GA4 migration guides when Universal Analytics shut down, Performance Max strategies when the campaign type launched, consent mode implementation when privacy regulations changed, and 2025 match type methodology reflecting current algorithm behavior. You're buying a living system, not a frozen 2020 snapshot.

---

Frequently Asked Questions About God Tier Ads Framework + Workshop Library

What is God Tier Ads Framework + Workshop Library about?

God Tier Ads Framework + Workshop Library is a comprehensive Google Ads training program covering everything from foundational conversion tracking through advanced automation and campaign optimization. Created by Ed Leake, a PPC expert voted 5th Most Influential in the world in 2024, the program includes 57 video lessons (20h 42m), 127 PDFs, and 18 spreadsheet tools organized into 7 major modules plus dedicated workshop libraries for ecommerce and lead generation campaigns.

Who created God Tier Ads Framework + Workshop Library?

Ed Leake created this program based on 14+ years managing over $500 million in Google Ads spend. He founded and scaled Midas Media, a performance-based PPC agency, to 7-figures before selling it in January 2025. Ed has been featured on BBC, Search Engine Journal, Ahrefs, HubSpot, and Shopify, and continues actively consulting on Google Ads accounts while maintaining and updating his training programs.

What is included in God Tier Ads Framework + Workshop Library?

The complete package includes 57 video lessons (20h 42m total), 127 downloadable PDFs, 17 documents, 18 spreadsheet tools, and 5.87 GB of training materials. You receive the PPC Performance Framework (400+ step system), Lead Gen Workshop Library (10 campaign audits), Ecommerce Workshop Library (7 optimization sessions), Smart Ecommerce Mini-Series, 23 Pillars of Ad Copy system, Automation Vault (30+ scripts), Overseer's Dashboard access, Ultimate Landing Page Checklist, and complete Google Analytics 4 implementation guides.

Who is God Tier Ads Framework + Workshop Library best suited for?

This program is ideal for PPC managers handling multiple client accounts, agency owners needing documented processes for team training, ecommerce managers fighting low ROAS on shopping campaigns, B2B marketers struggling with lead quality issues, freelancers seeking consistent results across different industries, and performance marketers spending excessive time on manual optimizations who need automation systems.

What will I learn in God Tier Ads Framework + Workshop Library?

You'll master conversion tracking systems that survive privacy updates, account structure design using wireframe methodology, performance forecasting before spending budget, 2025 keyword match type strategies, smart bidding scaling frameworks, shopping feed optimization for ROI improvement, responsive search ad creation using the 23 Pillars framework, Google Ads script deployment for automation, Performance Max campaign setup and optimization, and diagnostic processes for rescuing underperforming accounts.

What format is God Tier Ads Framework + Workshop Library delivered in?

The program includes 57 MP4 video lessons totaling 20 hours 42 minutes of screen recordings and walkthroughs, 127 PDF guides and checklists covering every framework and process, 18 Excel spreadsheet tools including calculators, templates, and automation resources, plus text documents with Google Ads script code ready to copy-paste into your accounts. Total download size is 5.87 GB.

Does God Tier Ads Framework + Workshop Library include any bonus materials?

Yes, bonus materials include the Complete Google Ads Audit Template (PDF + Excel), 142 Callout Extension Examples library, pre-built Negative Keyword Lists across 15+ categories, Competitor Ad Reconnaissance Template, Google Ad Predictions Calculator (Excel + macro versions), Landing Page Optimisation Checklist (80+ points), Looker Studio Client Dashboard Template, Shopping Feed Optimization Workshop guide, RSA Templates with 100+ examples, and complete GA4 implementation guides for Shopify and custom platforms.

What is Ed Leake known for?

Ed Leake is known for founding and scaling Midas Media (a 7-figure performance-based PPC agency), being voted 5th Most Influential PPC Expert in the world in 2024, managing over $500 million in lifetime Google Ads spend, creating the God Tier Ads training program and 400+ step Performance Framework, founding AdEvolver (Google Ads automation platform) and The Agency Forge (agency training), and being featured in BBC, Search Engine Journal, Ahrefs, HubSpot, and Shopify publications.

How is God Tier Ads Framework + Workshop Library different from other Google Ads courses?

This program comes from a performance-based agency that only got paid when clients made money, ensuring every strategy works under real commercial pressure. It includes 17 actual campaign audits showing messy real-world diagnosis and fixes (not sanitized case studies), provides 400+ step checklists and decision trees instead of vague principles, offers 30+ automation scripts representing thousands in development value, and continues receiving free updates since the 2020 launch as Google Ads evolves.