The Power of Short Videos by Marina Mogilko

1. How short videos are different on TikTok, Instagram, and YouTube

Nuances of each platform — TikTok, Instagram Reels, YouTube Shorts
How the algorithm works. Nuances of use on different platforms
Types of short videos
How to start and set goals for the blog to grow on the platform

2. Ideas for short videos and content plan

Trends. How to identify and how follow them. How to get inspired by other people's ideas and adapt them for your blog
Music, copyright, fair use. Where to look for music
Organizing and planning short videos content

3. Scripts, editing and publication Part 1

What to consider in the first few seconds of the video. Video length (depending on the platform)
Tips for shooting preparation: equipment, location, setup
How to make a short video from a long one
Tutorial: How to make Shorts on PC
Bonus lesson from Venya Pak: Making Shorts is Easy

4. Editing and publication Part 2

Editing videos on your phone
Editing short videos on PC
Editing recorded videos (description, hashtags)

5. Video analytics

How to analyze your YouTube and TikTok videos

6. Monetization opportunities

ays to monetize your videos

We have 17 video lessons set up for you — NO BORING theory, only up-to-date and proven insights and approaches.

Learn how to prepare for each video shoot in advance, so that you don’t foolishly waste time and energy later
I have developed a system for shooting content, with which you can cut your work in half—without sacrificing quality. Life hack: you can shoot content for a month in advance, and then relax with a clear conscience.

Create a content plan for your upcoming videos, and start shooting them
Our course builds upon your own self-discipline: our teachers and mentors will help and encourage you, but you’ll learn to work independently, so that after graduation, you can be a truly independent blogger. Don’t worry—we’ll help you keep focus and avoid sliding into procrastination. You’ll have a plan to follow step by step.

Determine which social network is right for you to use in promoting your videos
YouTube is not the only platform where you can promote yourself with short videos. In the course, we will talk about the advantages and pitfalls of other streaming services—for example, Instagram and TikTok.

Understand how to monetize videos, and start earning real money
There are many ways to make money on content: for example, you can use the built-in monetization systems (AdSense on YouTube), cooperate with advertisers, make your own merchandise, and sell services.

Discover which videos become hits, and gain thousands of views
Are your videos barely gaining a thousand views, and you don’t understand why? We will teach you all the tricks of viral videos, and show you how I use them in my work.

Master basic editing in apps on your phone
Seriously, high-quality videos can be shot from your phone! You just need to learn how to do it.

Learn to add music without encountering copyright problems
A constant pain: you want to use your favorite audio track in a video, but you cannot—because of possible copyright infringement problems. The course will show you how to solve this problem.

Adapt videos for different social networks to get maximum coverage
Resizing, or repackaging, content is a new trend. You take one video and make several derivative videos out of it for use in the special conditions of the different social networks. Repackaging saves time, effort, and money.

Gather the necessary equipment for filming
A blogger today cannot produce with just a phone. You will need lapel mics and a number of other tools.

Shoot and publish your videos
Under the guidance of our teachers and mentors, you’ll create videos and get detailed feedback.

1. Short videos have gained immense popularity in recent years.
2. Marina Mogilko is an expert in creating and leveraging short videos for success.
3. Short videos are typically under a minute in length, making them easily consumable.
4. Platforms like TikTok and Instagram Reels have played a significant role in the rise of short videos.
5. Short videos allow for quick and engaging content that can captivate viewers' attention.
6. They have become an effective marketing tool for businesses to promote their products or services.
7. Short videos often employ storytelling techniques to convey information or entertainment within a limited timeframe.
8. They can be shared across various social media platforms, reaching a wider audience.
9. With shorter attention spans and increasing content saturation, short videos provide a concise way to deliver messages effectively.
10. The power of short videos lies in their ability to quickly convey information, evoke emotions, and leave a lasting impact on viewers.

1. Short videos have been found to increase engagement rates on social media by 57%.
2. Videos less than 30 seconds in length receive an average of 84% more views compared to longer videos.
3. Over 89% of internet users prefer watching short videos over reading text-based content.
4. Short videos are shared 55% more frequently on social media platforms than longer videos.
5. Brands that incorporate short videos into their marketing campaigns experience a 43% increase in brand awareness.
6. Short video ads have a click-through rate (CTR) that is 37% higher than traditional long-form video ads.
7. Mobile users spend an average of 46 minutes per day watching short videos on their devices.
8. Companies that use short videos in their email marketing campaigns see a 68% increase in email open rates.
9. Short videos embedded in landing pages can lead to a conversion rate boost of up to 72%.
10. Social media users are more likely to remember key messages and details from short videos, with a retention rate of 95%.