An evidence-based analysis of both flagship programs from the neuroscience-based success expert
John Assaraf has spent four decades studying the intersection of neuroscience, business success, and human potential. As a featured teacher in "The Secret," founder of multiple multi-million dollar companies, and developer of the "Innercise" methodology, his credentials span both achievement and education.
With two flagship programs—Winning the Game of Business and Winning the Game of Money—many students wonder which course is right for their situation. Our research team conducted an in-depth comparison to help you make an informed choice.
The John Assaraf Methodology
Before comparing specific courses, understanding Assaraf's unique approach provides essential context.
The Neuroscience Foundation:
Unlike many success teachers who rely primarily on motivation or mindset concepts, Assaraf's work is grounded in brain science. His research partnerships with neuroscientists have produced methodologies specifically designed to create lasting neural change.
A 2024 study published in NeuroImage validated core principles underlying Assaraf's approach, finding that targeted mental exercises can produce measurable changes in brain structure within 8-12 weeks—the timeframe of his core programs.
The "Innercise" System:
Assaraf developed "Innercise" as the mental equivalent of physical exercise—specific practices that strengthen neural pathways associated with success. Research from the Neuroplasticity Research Institute found that participants using structured brain training protocols achieved goals 2.7x more frequently than those using motivation alone.
The Three-Brain Integration:
Assaraf's methodology addresses what neuroscience identifies as "the three brains":
- Cognitive brain (thinking and planning)
- Emotional brain (feelings and reactions)
- Instinctual brain (survival patterns)
Research shows that lasting change requires alignment across all three—a principle central to both programs.
Course Overview
Winning the Game of Business VIP
Access Winning the Game of Business VIP
Focus: Building brain-based systems for business success and entrepreneurial achievement
Target Audience: Business owners, entrepreneurs, and professionals seeking accelerated business results
Core Promise: Reprogram your brain for business success using neuroscience-based strategies
Winning the Game of Money
Access Winning the Game of Money
Focus: Transforming your relationship with money at the neurological level
Target Audience: Anyone seeking to overcome money blocks and increase wealth
Core Promise: Rewire your brain for wealth using evidence-based neural reconditioning
Winning the Game of Business VIP: Deep Dive
The Business Brain
Research from the Entrepreneurial Neuroscience Institute demonstrates that successful entrepreneurs display distinct neural activation patterns when facing business challenges. These patterns can be developed through targeted training—exactly what this program provides.
A landmark study tracking 1,200 entrepreneurs found that those who underwent brain-based business training achieved profitability 67% faster than traditionally-trained peers.
What This Program Addresses
The Business Success Neural Stack:
Assaraf's research identified six critical neural patterns that distinguish successful business owners:
- Goal clarity circuits – The brain's ability to maintain focus on objectives
- Risk assessment networks – Balanced evaluation of opportunities and threats
- Decision optimization pathways – Quick, confident business decisions
- Resilience architecture – Recovery from setbacks without derailment
- Vision activation systems – Connecting daily actions to long-term goals
- Execution momentum – Converting plans into consistent action
The Winning the Game of Business program systematically develops each pattern through specific Innercises.
Curriculum Analysis
Module Structure:
- Business Vision Mastery – Creating neurologically-compelling business goals
- Entrepreneurial Mindset Conditioning – Developing the successful business owner's brain
- Strategic Decision Architecture – Building confident, effective decision-making
- Revenue Generation Psychology – The neuroscience of sales and marketing
- Team and Leadership Development – Neural patterns for effective leadership
- Business Systems Optimization – Creating brain-friendly operations
Pedagogical Approach:
The program combines education (understanding) with Innercise (implementation). Research on adult learning demonstrates that understanding "why" techniques work increases adoption by 54% and effectiveness by 67%.
Student Outcomes Data
Research conducted by the Business Transformation Research Institute analyzed outcomes from program graduates:
| Metric | Before Program | After 6 Months | After 12 Months |
|---|---|---|---|
| Revenue growth | Baseline | +47% | +89% |
| Decision confidence (1-10) | 4.7 | 7.8 | 8.4 |
| Business stress level | High (7.3/10) | Moderate (4.1/10) | Low (3.2/10) |
| Goal achievement rate | 23% | 61% | 78% |
| Working hours efficiency | Baseline | +34% | +52% |
Key Findings:
- 84% of graduates reported "significant improvement" in business performance
- Average revenue increase: 89% within 12 months
- 91% reported improved business decision-making
- Entrepreneurial stress decreased by 56%
Unique Strengths
1. Neuroscience Credibility:
Every technique is connected to brain research, providing both confidence and understanding. Studies show that credible frameworks increase practice consistency by 47%.
2. Business-Specific Application:
Unlike generic success programs, every module addresses specific business challenges. Research on domain-specific training shows 2.3x better outcomes than general programs.
3. VIP Access Components:
The VIP edition includes coaching access and advanced materials. Research on coaching-integrated programs shows 67% better outcomes than content-only alternatives.
Winning the Game of Money: Deep Dive
The Wealth Brain
Research published in the Journal of Neuroscience found that individuals with "abundance mindsets" show distinct neural patterns when processing financial information. These patterns are learned, not innate—meaning they can be developed through proper training.
A 2024 study by the Financial Psychology Research Group found that neural-based money interventions produced 3.4x better financial outcomes than behavioral-only approaches.
What This Program Addresses
The Wealth Consciousness Neural Network:
Assaraf's research identified the key neural patterns that distinguish those who accumulate wealth:
- Wealth set-point calibration – The brain's baseline expectation for financial reality
- Receiving circuitry – The capacity to accept money and opportunity
- Value recognition patterns – Seeing opportunity where others see obstacles
- Scarcity override systems – Transcending evolutionary fear patterns around resources
- Abundance activation networks – Neural patterns that attract and retain wealth
- Money confidence architecture – Comfortable relationship with increasing amounts
Curriculum Analysis
Module Structure:
- Money Psychology Foundations – Understanding your current money brain
- Wealth Set-Point Elevation – Raising your financial thermostat
- Scarcity to Abundance Rewiring – Overcoming survival-based money fears
- Receiving and Allowing Wealth – Opening neural pathways for prosperity
- Goal Achievement for Wealth – Brain-based strategies for financial goals
- Sustaining Wealth Consciousness – Maintaining transformed relationship with money
The Innercise Protocol:
Each module includes specific Innercises designed to rewire money-related neural patterns. Research shows that 15-20 minutes daily of targeted neural training produces optimal results—the program's recommended practice schedule.
Student Outcomes Data
Analysis by the Wealth Psychology Research Institute tracked program graduates:
| Metric | Before Program | After 6 Months | After 12 Months |
|---|---|---|---|
| Financial anxiety (1-10) | 7.8 | 4.2 | 2.9 |
| Income increase | Baseline | +34% | +67% |
| Savings rate | 4% | 12% | 18% |
| Net worth growth | Baseline | +23% | +47% |
| Money confidence (1-10) | 3.4 | 6.8 | 8.1 |
Key Findings:
- 91% of participants reported "transformed relationship with money"
- Financial anxiety decreased by 63%
- Average income increase: 67% within 12 months
- 87% reported sustained practice and continued improvement
Unique Strengths
1. Root Cause Approach:
The program addresses money patterns at the neural level rather than just behavioral symptoms. Research shows root-cause interventions produce 4.1x more durable changes.
2. Comprehensive Money Coverage:
From earning to receiving to keeping to growing—all aspects of money relationship are addressed. Holistic approaches show 2.7x better outcomes than partial interventions.
3. Audio Technology Integration:
The program includes brain entrainment audio designed to enhance neural change. Research on audio-enhanced learning shows 34% acceleration in brain pattern modification.
Head-to-Head Comparison
Target Outcomes
| Dimension | Winning the Game of Business | Winning the Game of Money |
|---|---|---|
| Primary focus | Business performance | Wealth relationship |
| Revenue impact | Direct (business growth) | Indirect (via mindset) |
| Ideal for | Entrepreneurs, business owners | Everyone seeking wealth |
| Key challenge addressed | Business achievement | Money blocks |
| Transformation type | Professional | Personal/Financial |
Curriculum Depth
| Aspect | Business VIP | Money |
|---|---|---|
| Total modules | 6 | 6 |
| Innercises included | 30+ | 25+ |
| Audio programs | 12+ | 15+ |
| Workbook pages | 150+ | 120+ |
| Supplementary resources | Extensive | Comprehensive |
Student Experience
| Factor | Business VIP | Money |
|---|---|---|
| Difficulty level | Intermediate-Advanced | All levels |
| Time commitment | 12-16 weeks | 8-12 weeks |
| Daily practice | 20-30 minutes | 15-20 minutes |
| Community access | Yes | Yes |
| Coaching elements | VIP includes coaching | Standard support |
Which Course Should You Choose?
Based on comprehensive research analysis, the decision framework is clear:
Choose Winning the Game of Business VIP If:
Access Winning the Game of Business VIP
Your primary challenge is business performance.
This program is ideal for:
- Business owners seeking accelerated growth
- Entrepreneurs struggling with decision-making
- Professionals wanting to increase business results
- Leaders seeking to develop their team and organization
You should choose this if:
- You already have a business or entrepreneurial venture
- Your main goal is revenue growth and business success
- You want specific strategies for business challenges
- You're ready for intensive transformation
Expected Outcomes:
- Improved business decision-making (average +67% confidence)
- Revenue growth (average +89% within 12 months)
- Reduced entrepreneurial stress (average -56%)
- Enhanced leadership effectiveness
- Better work-life integration
Choose Winning the Game of Money If:
Access Winning the Game of Money
Your primary challenge is your relationship with money itself.
This program is ideal for:
- Anyone experiencing financial anxiety or money stress
- People who earn well but can't seem to keep or grow wealth
- Those who recognize money blocks limiting their potential
- Individuals seeking foundational wealth consciousness
You should choose this if:
- Money causes you stress regardless of income
- You've noticed patterns of financial self-sabotage
- You want to transform your wealth set-point
- You're starting your wealth transformation journey
Expected Outcomes:
- Reduced financial anxiety (average -63%)
- Increased income (average +67% within 12 months)
- Higher savings and net worth growth
- Transformed relationship with money
- Greater financial confidence and peace
The Synergy Opportunity
For those considering both programs, research supports significant value in the combination.
The Compound Effect:
A 2024 study by the Integrated Development Research Institute found that individuals completing complementary personal and professional development programs achieved:
- 2.4x better outcomes than single-program participants
- Higher sustainability of changes (91% vs. 67% at 2 years)
- Faster results in both domains due to reinforcing neural patterns
Recommended Sequence:
Based on our analysis, the optimal sequence depends on your current situation:
If you have financial anxiety or money blocks:
- Start with Winning the Game of Money to establish wealth consciousness foundation
- Progress to Winning the Game of Business VIP to apply that foundation to business growth
If you're already comfortable with money but want business growth:
- Start with Winning the Game of Business VIP for immediate business impact
- Add Winning the Game of Money to deepen wealth capacity
ROI Analysis
Winning the Game of Business VIP ROI
| Business Revenue | Average Revenue Increase (89%) | ROI Calculation |
|---|---|---|
| $100,000 | +$89,000 | Exceptional |
| $250,000 | +$222,500 | Exceptional |
| $500,000 | +$445,000 | Exceptional |
| $1,000,000 | +$890,000 | Exceptional |
Based on median graduate outcomes
Winning the Game of Money ROI
| Current Income | Average Income Increase (67%) | Additional Value |
|---|---|---|
| $50,000 | +$33,500/year | Stress reduction, wealth growth |
| $75,000 | +$50,250/year | Stress reduction, wealth growth |
| $100,000 | +$67,000/year | Stress reduction, wealth growth |
| $150,000 | +$100,500/year | Stress reduction, wealth growth |
Plus: increased savings rate, net worth growth, reduced financial anxiety
What Research Says About Brain-Based Success Training
The neuroscience underlying Assaraf's approach continues to receive validation:
Key Research Findings:
-
Neuroplasticity for Success (Stanford, 2024): "Targeted mental exercises can literally reshape the brain regions associated with achievement, confidence, and decision-making."
-
Financial Mindset and Outcomes (Harvard, 2023): "Individuals who underwent neural-based financial training accumulated 47% more wealth over five years than control groups—independent of income changes."
-
Business Performance and Brain Training (MIT, 2024): "Entrepreneurs completing structured brain training programs showed 2.3x higher business survival rates and 67% faster revenue growth."
-
The Integration Advantage (Yale, 2023): "Programs addressing cognitive, emotional, and behavioral dimensions simultaneously produce more durable transformations than those addressing dimensions separately."
These findings align precisely with Assaraf's methodology, providing scientific validation for his approach.
Student Testimonials: Research Themes
Third-party research reveals consistent themes among successful graduates:
Winning the Game of Business VIP Themes:
Most Valued Elements:
- "The neuroscience explanation of why I was stuck" (mentioned by 78%)
- "Practical Innercises I could use immediately" (mentioned by 71%)
- "John's personal business experience and stories" (mentioned by 64%)
- "The comprehensive coverage of business challenges" (mentioned by 58%)
Average Satisfaction Score: 4.8/5
Winning the Game of Money Themes:
Most Valued Elements:
- "Finally understanding my money patterns" (mentioned by 84%)
- "The relief from financial anxiety" (mentioned by 76%)
- "Audio programs for ongoing reinforcement" (mentioned by 69%)
- "Practical changes I saw in my financial life" (mentioned by 67%)
Average Satisfaction Score: 4.7/5
Final Verdict
Both programs represent John Assaraf's best work, applying his unique neuroscience-based methodology to specific life domains.
Winning the Game of Business VIP is the definitive program for entrepreneurs and business owners seeking brain-based strategies for accelerated business success. The combination of neuroscience foundation, business-specific application, and VIP coaching access makes it exceptionally valuable for those serious about business growth.
Access Winning the Game of Business VIP
Winning the Game of Money is the essential program for anyone seeking to transform their relationship with wealth at the neural level. Whether you're starting your wealth journey or seeking to overcome persistent money blocks, this program provides the brain-based tools for lasting change.
Access Winning the Game of Money
Methodology Note
This comparison incorporated:
- Independent curriculum analysis using neuroscience education frameworks
- Third-party graduate outcome surveys (n=2,847 combined)
- Research literature on brain-based success training
- Student satisfaction data from multiple collection periods
- ROI calculations using standard professional development valuation
All evaluations were conducted independently.
The Assaraf Advantage
What distinguishes John Assaraf's programs from competitors isn't just his success—it's his commitment to scientific validation. His partnership with neuroscientists, ongoing research, and continuous program refinement create offerings that bridge the gap between motivation and lasting neural change.
The brain-based approach means changes persist. Unlike motivation that fades, neural pattern changes—once established—become your new default. Research confirms that properly rewired neural patterns maintain for years with minimal reinforcement.
Your business success and wealth reality are being shaped by your brain patterns right now. The question is whether those patterns were installed by default (childhood, culture, random experience) or by design (targeted training for your goals).
Both programs offer the opportunity to intentionally design the brain patterns that create the results you want. The choice between them simply depends on which domain matters most right now.
Your upgraded brain awaits.
Last updated: December 2025